With the help of our specialist SEO team, Buster + Punch were able to achieve their main objective of increasing the performance of organic acquisition channels through targeted content and technical SEO strategy.
The Main Objective
Buster + Punch were looking to increase the performance of their organic acquisition channels with aggressive growth targets in order to operate in a competitive market, occupied by both specialists and marketplaces. They required a comprehensive SEO campaign to build their brand presence and help to successfully navigate a change of platform.
By focusing on several of Buster + Punch’s product lines, including lighting, furniture and hardware, we were able to influence the acquisition from mail headline terms such as ‘bulb, ‘switches’, ‘chandelier’ and ‘door handles’, which since then have all driven significant traffic over the last 12 months. Buster + Punch also required some technical work on the website to resolve conflicting search directives and international expansion to the US.
We then created a strong outreach strategy by teaming up with interior design and lifestyle magazines to provide commentary, quotes and style tips to articles within their content calendar.
Buster + Punch have seen extraordinary growth with both their UK and US websites despite strong competition in their target regions. By resolving directive issues and creating tailored pages for search terms, we were able to improve rankings and take searchers to more relevant pages within the site’s architecture, improving the chance of conversions.
With the help of AYKO and a strong technical SEO strategy, Buster + Punch have seen:
An 87% increase in site visits YOY
A 60% increase in overall revenue YOY
A 36% lower bounce rate
Both UK and US websites have seen extraordinary growth in their target regions despite strong competition. By resolving directive issues and creating tailored pages for search terms, we managed to improve rankings and take searchers to more relevant pages within the site’s architecture, improving the chances of conversions.