What is Email Marketing?

Email marketing is the process of using email campaigns to nurture both existing and potential customers by sending them engaging, creative content directly to their inbox. It is an effective way to build relationships, drive conversions, and keep your brand top of mind.

How long does it take to see results from Email Marketing?

Email marketing is a channel that often requires nurturing potential or existing customers over time. While results can take time to build, many users open emails within 24 hours of receiving them. With a well-planned strategy, you can see fairly quick results once your campaigns are up and running.

What is the best Email Marketing platform for me?

At Ayko, we are tool-agnostic and work closely with you to understand the features that are most important for achieving your business goals. Whether you're looking for email, SMS, automated flows, or reviews, we’ll help you select the platform that suits your needs. We partner with Klaviyo and Dot Digital but have experience with a range of email marketing tools to ensure the best fit for your business and budget.

How much does an Email Marketing tool cost?

At Ayko, our flexible Customer Success Programme allows us to tailor our services to your needs. The cost of an email marketing tool varies depending on factors like contract length, features, and the size of your email database. Some tools, offer free plans, while others come with varying pricing based on your requirements.

Is Email Marketing incremental?

Yes, email marketing can be highly incremental. A well-defined strategy that includes effective list segmentation ensures you send relevant messages to different audience segments at various stages of their customer journey. This allows you to engage both new and existing customers, driving long-term value for your business.

/ Performance Marketing

Email Marketing

Email Marketing Agency

Unlock more revenue from the customers you've already won. Too many ecommerce brands treat email as an afterthought, when it should be one of the most profitable channels they own.

If your flows aren't pulling their weight, you're leaning on paid media to do all the heavy lifting instead. Ayko builds email programmes that turn window shoppers into buyers, win back customers who've drifted, and take the pressure off your acquisition budget.

Plenty of brands know their email marketing could be pulling more weight, they just haven't worked out where it's falling short. Diagnosing that gap is usually where our work with you begins.
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From foundational flows that aren't yet live (or aren't performing well) through to full-scale campaign planning and audience growth, our email work is built to compound over time. We judge success the way you would, by the revenue your emails actually generate, not by opens or clicks on a platform dashboard.

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We work across Klaviyo, Dotdigital and Mailchimp, so we can recommend whichever platform genuinely suits your business rather than forcing you into ours. Having worked with brands across a range of sectors, we know which tactics move the needle and which ones just look good in a case study.

Speak To Our Email Team

Email Marketing Built Around Revenue, Not Vanity Metrics

Foundations

Email Audit

We often start new relationships by taking stock of what's already there. A full review of your flows, campaigns, list health and current platform setup shows us exactly where performance is falling short, and gives you a clear, prioritised list of what to fix first.

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Platform & Data Integration

An email programme is only as strong as the data behind it. We check that product details, order history and customer information are flowing properly between your platform and your CMS, so your automations trigger correctly and every message feels genuinely personal.

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Platform Migrations

Switching to a new email provider doesn't have to mean starting from zero. We manage the whole process, from transferring your subscriber lists to rebuilding flows and testing every integration, so your sender reputation and history stay intact.

We’ll Find £10k In Your Email Lists, Or Your First Month’s Free.

Core Programme

Flows & Automated Journeys

This is usually where the biggest, quickest wins sit, and it's the area most brands haven't quite got right. We build welcome series, cart and browse recovery, post-purchase nurture and win-back sequences, each properly segmented so subscribers get the message that's actually relevant to them. Once live, these keep generating revenue with very little ongoing input.

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Campaign Management

Sending emails regularly only works if there's a plan behind it. We map campaigns to the moments that matter for your business, such as product launches, promotions and seasonal peaks, and constantly test subject lines, timing and creative so every send teaches us something new about your audience.

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List Growth & Segmentation

Growing your subscriber base is only half the job, keeping it well organised is the other half. We design on-site sign-up forms and pop-ups that attract the right subscribers without hurting deliverability, then segment your list carefully so every email lands as relevant and timely rather than generic.

Beyond Email

SMS Marketing

When it's the right fit, SMS is one of the most effective channels available thanks to its exceptional open rates. We manage it within the same platform as your email marketing, keeping your messaging joined up rather than running two disconnected channels.

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Reviews & Social Proof

Few brands make full use of post-purchase emails as a way to collect reviews. We build sequences timed to reach customers at exactly the right moment in their journey, strengthening the trust signals that lift conversion across the whole site.

Want to know more? Get in touch

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Email Marketing FAQs

How do you measure the success of an email programme?

Revenue is what we report on, not vanity metrics from a platform dashboard. We break performance down by flow, by campaign and across the whole programme, so you always know exactly what email is contributing to the business and how efficient that spend really is.

Are you tied to one email platform?

Klaviyo is where we do the majority of our work, and we hold certified partner status there, but we're just as comfortable in Dotdigital or Mailchimp. If you're already set up on a different platform, we'll give you an honest view on whether switching is actually worth it.

What's the real difference between a flow and a campaign?

A flow is automated and responds to something a subscriber does, or doesn't do, on your site. A campaign is a one-off send you schedule to your list. Both play a part in a healthy programme, but for most brands, getting flows right pays off faster, since they keep working in the background without needing constant attention.

How soon should we expect to see results?

Automated flows can start driving revenue within days of launching. Campaigns tend to depend more on the size of your list and how often you're sending. Most clients notice a real shift within the first month, and we'll always set realistic expectations with you before any work begins.

How much should we budget for this?

That depends entirely on what you need, whether it's an audit, building out flows, ongoing management, or some mix of the three. We scope every project once we understand your situation properly, rather than quoting a generic package that might not fit. The best next step is simply a conversation.