Marketplace Agency

Ayko provides expert marketplace services across leading marketplaces, including Amazon, eBay, TikTok Shop, OnBuy, Etsy, B&Q, Walmart, BOL and more. If there is another marketplace which you require support with please get in touch.

Managing your brand across multiple marketplaces like Amazon, eBay, and others can be overwhelming without the right expertise. Without proper optimisation, your listings may struggle to gain visibility, and your advertising campaigns can quickly waste budget without delivering the desired results.

Ayko specialises in marketplace management, handling everything from listing optimisation and product content creation to advertising campaign setup and ongoing adjustments. Our team continuously monitors performance, makes necessary tweaks, and implements best practices to ensure your brand achieves maximum visibility, higher conversion rates, and a stronger return on ad spend (ROAS) across all platforms. With our expert support, you can focus on running your business while we drive long-term success on your marketplace channels.

We work on an hourly basis, meaning your costs remain fixed as you scale. This approach ensures you get expert Marketplace support without excessive fees. The larger your account, number of active marketplaces, ad spend, naturally more time will be required to effectively manage this.

To determine the number of hours we would require to support your Marketplace activities, we undertake a free audit of your current Marketplace performance. Get in touch with us today to request a free Marketplaces audit.

Marketplace listing optimisation involves improving product titles, key product features, descriptions, backend keywords, and imagery such as A+ Content to increase organic search rankings, conversion rates, and ultimately sales. We enhance product listings by implementing SEO-driven titles, bullet points, and descriptions, optimising images, and incorporating A+ Content and Brand Stores. Our strategies improve search rankings, click-through rates, and conversion rates.

Both listing optimisation and ad management are essential for long-term success across marketplaces. Optimising your listings is the foundation of any marketplace strategy - refining titles, product features, descriptions, and keywords is crucial for improving organic rankings. Well-optimised listings also convert better, leading to higher sales velocity and further improved organic performance.
‍
When you invest in advertising, spending your budget on already optimised listings ensures your ads drive relevant traffic to pages that are primed for conversions. This makes your ad spend more efficient, delivering better results and a higher return on ad spend (ROAS). We recommend combining both listing optimisation and ad management to give you the best possible results.

A good Return on Ad Spend (ROAS) on platforms like Amazon or eBay depends on your specific business goals, margins, and advertising strategy. Generally, a ROAS of 4:1 or higher is considered good, meaning for every £1 spent on ads, you generate £4 in sales. However, optimal ROAS varies depending on your industry, competition, and whether you’re focusing on growth or profitability.

We track both ACOS and ROAS to ensure your Marketplace advertising campaigns are profitable and aligned with your goals. Whether you’re focused on maximising profit (High ROAS) or scaling sales of existing products (Medium ROAS), or launching new products (Lowest ROAS) we create a tailored strategy that works for you.

For most brands, Amazon is often the best marketplace to sell on due to its massive audience, advanced fulfilment options, and robust advertising capabilities. With hundreds of millions of active shoppers worldwide, Amazon provides unparalleled exposure and a streamlined process for fulfilling orders through services like Fulfilled by Amazon (FBA), which simplifies logistics. Additionally, Amazon’s advertising tools, such as Sponsored Products and Sponsored Brands, allow you to effectively target relevant customers and consistently grow sales.
‍
While Amazon is the top choice for many brands, eBay can also be an excellent option, as it is the second largest Marketplace in the UK. A great benefit of eBay is their ‘Promoted Listings General’ advertising campaign format, which allows you to only pay an advertising fee when an item is sold, which can make eBay one of the most profitable channels.
Other marketplaces, such as TikTok Shop, B&Q, and Etsy, are now beginning to challenge Amazon and eBay and can work exceptionally well for particular brands and products. TikTok Shop, with its highly engaged, younger audience and social shopping features, offers brands a chance to leverage influencer marketing. Etsy excels in the handmade, vintage, and creative product categories. B&Q, on the other hand, is a powerful platform for home improvement and DIY products in the UK, offering exposure to a more targeted audience looking for these specific items.
‍
At Ayko, we help you navigate the right marketplace for your products and optimise your listings and advertising strategies to maximise your sales across platforms.

Yes - we manage and optimise marketplace advertising campaigns across Amazon, eBay, Walmart, TikTok Shop, OnBuy, and more. We use a data-driven approach and tailor your Marketplace advertising strategies depending on your goals, whether you want to achieve a high return on ad spend (ROAS) to maximise profitability, or optimise towards faster growth.

Our marketplace audit assesses your current listings, content quality, keyword performance, pricing strategy, and ad effectiveness. We identify gaps and provide actionable recommendations to improve performance and increase sales.

Yes - we provide continual optimisation, monitoring search rankings, ad performance, and market trends to ensure long-term success. Our proactive approach helps brands stay competitive across multiple marketplaces.

Absolutely. We assist with marketplace account setup, integrations, and listing creation, ensuring new brands successfully enter marketplaces like Amazon, eBay, Walmart, and TikTok Shop with a strong strategy in place.

We take the stress out of managing your Marketplace channels by offering:
‍

• Verified Amazon Ads Partner
• Experienced in launching brands on new marketplaces, and assisting with integrations
• Expert Marketplace ads strategies tailored to your brand’s goals
• Organic optimisations, A+ content creation, error fixes
• Ongoing advertising optimisations to maximise ROAS
• Transparent pricing on an hourly basis
• Comprehensive reporting and data-driven decisions
• UK team based in Leeds