/ Performance Marketing
Digital PR

Digital PR Agency

Looking for a Digital PR agency that delivers more than just mentions? At Ayko, our expert Digital PR services are built to fuel SEO growth, increase domain authority, and land your business in the UK’s most recognised publications, from The Guardian and The Metro to The Sun and beyond.

What sets us apart? We don’t just generate links, we build them with purpose.Our Digital PR team works hand-in-hand with our SEO specialists to ensure every campaign supports your organic growth strategy.

Digital PR is no longer just about brand awareness; it’s a crucial part of any results-driven SEO strategy. From press releases and media outreach to reactive newsjacking and journalist engagement, we create content that gets picked up by top-tier publishers. But we don’t stop there. Every digital PR campaign is designed in tandem with our SEO team to ensure the links we earn drive measurable impact. Whether you're an e-commerce business or a B2B service provider, our digital PR strategies are designed to perform and deliver commercial success.

How we can work with you

Press Releases

We create news worthy, search-optimised press releases that get your brand in front of journalists and editors at scale. Whether it’s a hot press release, industry insight, or company milestone, we know how to turn your story into media-ready content. And we don’t stop at distribution, we secure real coverage and high-quality backlinks in national, regional, and niche industry publications

Backlink Audits

Before pitching any press release for link building, we conduct a thorough backlink audit to identify quick-win opportunities like broken backlinks or unlinked brand mentions. We also address low-quality or toxic links. Our Digital PR team regularly audits your backlink profile to clean it up and lay the groundwork for building high-quality, SEO-friendly links, ensuring your site’s authority is credible and primed for sustainable growth.

Journalist Requests

We monitor journalist requests in real time, matching your expertise with media opportunities across national and trade publications. Our Digital PR team responds quickly with tailored pitches that position your brand as a go-to source for comment, insight, or data, earning valuable coverage and links from top-tier media outlets. From the moment a journalist's request is shared, we can have links built to your site within 24 hours.

SEO First Approach

Our biggest differentiator? Every campaign is aligned with your SEO goals. We work closely with our SEO team to identify key landing pages and commercial URLS, then focus on building links that actively support ranking improvements. This synergy means the links we generate don’t just look good; they boost visibility, drive traffic, and increase revenue.

Our Approach

Why Ayko for your Digital PR strategy

At Ayko, we have years of proven success in Digital PR, We understand that Digital PR is far more than just gaining media coverage; it’s a strategic tool that builds brand awareness, drives qualified traffic, and plays a critical role in strengthening your SEO performance

What sets us apart is our close collaboration between Digital PR and SEO teams, ensuring every campaign supports your broader SEO goals by earning authoritative backlinks to high-value pages like key product, service, or content areas.

From press releases to rapid journalist responses, we secure impactful coverage in top-tier outlets such as The Guardian, Metro, and The Sun. Our focus is on building lasting authority, delivering measurable results, and helping you compete with industry leaders.

Delivering commercial success through Digital PR

 Our Digital PR strategies are built with one clear goal in mind: to drive real commercial impact. We don’t just chase headlines; we create content that puts your brand in front of the right audiences, in the right places, at the right time. Whether it's a data-led campaign or a reactive news story, everything we produce is designed to generate meaningful traffic.

We secure backlinks on high-authority sites that do more than just boost credibility; they dramatically improve your organic visibility. By building links directly to the pages we’re optimising as part of your SEO strategy, we help you rank for competitive, high-intent keywords that matter most to your business.

From increased search traffic to more substantial brand presence and higher conversion rates, our Digital PR strategies are proven to deliver measurable, long-term commercial success.

Digital PR FAQs

Digital PR is a strategy used to increase a brand’s online visibility by earning high-quality backlinks, media coverage, and mentions across digital publications. Unlike traditional PR, Digital PR focuses on boosting SEO performance by targeting online media outlets, bloggers, and influencers to build authority and improve search engine rankings. It combines content creation, outreach, and data-led campaigns to drive traffic, strengthen brand credibility, and support overall organic growth.

Digital PR is a strategy used to increase a brand’s online visibility by earning high-quality backlinks, media coverage, and mentions across digital publications. Unlike traditional PR, Digital PR focuses on boosting SEO performance by targeting online media outlets, bloggers, and influencers to build authority and improve search engine rankings. It combines content creation, outreach, and data-led campaigns to drive traffic, strengthen brand credibility, and support overall organic growth.

Digital PR is a strategy used to increase a brand’s online visibility by earning high-quality backlinks, media coverage, and mentions across digital publications. Unlike traditional PR, Digital PR focuses on boosting SEO performance by targeting online media outlets, bloggers, and influencers to build authority and improve search engine rankings. It combines content creation, outreach, and data-led campaigns to drive traffic, strengthen brand credibility, and support overall organic growth.

Digital PR is a strategy used to increase a brand’s online visibility by earning high-quality backlinks, media coverage, and mentions across digital publications. Unlike traditional PR, Digital PR focuses on boosting SEO performance by targeting online media outlets, bloggers, and influencers to build authority and improve search engine rankings. It combines content creation, outreach, and data-led campaigns to drive traffic, strengthen brand credibility, and support overall organic growth.

Digital PR is a strategy used to increase a brand’s online visibility by earning high-quality backlinks, media coverage, and mentions across digital publications. Unlike traditional PR, Digital PR focuses on boosting SEO performance by targeting online media outlets, bloggers, and influencers to build authority and improve search engine rankings. It combines content creation, outreach, and data-led campaigns to drive traffic, strengthen brand credibility, and support overall organic growth.