Amazon Advertising Agency

Amazon Advertising is a powerful way to increase product visibility and drive sales, but managing it effectively requires expertise and daily monitoring. Running Amazon advertising campaigns without the required expertise and time to continually monitor and make optimisations, often result in a high ACOS and wasted advertising budget.

Ayko specialises in Amazon PPC management, handling everything from campaign setup and bid optimisation to negative targeting and ongoing strategy adjustments, to ensure you maximise return on ad spend (ROAS).

We work on an hourly basis, meaning your costs remain fixed as you scale. This approach ensures you get expert campaign management without excessive fees, allowing you to invest more efficiently in Amazon PPC advertising. The larger your account and ad spend, naturally more time will be required to effectively manage this.

To determine the number of hours we would require to manage your Amazon advertising, we undertake a free audit of your current activity. Get in touch with us today to request a free Amazon ads audit.

Ayko specialises in Amazon PPC management, handling everything from campaign setup and bid optimisation to negative targeting and ongoing strategy adjustments, to ensure you maximise return on ad spend (ROAS).

Both listing optimisation and ad management are essential for long-term success on Amazon. Listings are ultimately the foundation of any Amazon brand - optimising titles, key product features, descriptions, and backend search terms is crucial for your products’ organic ranking. Furthermore, optimised listings convert better, leading to higher sales velocity and improved organic rankings.

When you invest in advertising, spending your budget on optimised listings ensures your ads drive relevant traffic to pages that are already primed for conversions. This makes your ad spend more effective, delivering better results and higher ROAS in the long term. Our agency combines both strategies to give you the best possible results - optimised listings and expertly managed ads working together for maximum impact.

We manage all Amazon ad types, including:
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• Sponsored Products – To increase product visibility in search results and product pages.
• Sponsored Brands – To boost brand awareness with custom ads featuring multiple products and drive traffic to your brand store.
• Sponsored Display – To target shoppers both on and off Amazon.

Our team creates tailored Amazon advertising strategies that combine the best ad formats for your goals.

ACOS (Advertising Cost of Sales) is a key metric that measures the efficiency of your Amazon ads. It’s calculated as: ACOS (%) = (Total Ad Spend ÷ Total Sales) × 100

A good ACOS depends on your Amazon advertising goals:
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• Low ACOS (15-20%) – Ideal for maximising profitability, but often leads to slower growth.
• Moderate ACOS (20-30%) – Balanced approach for scaling sales while maintaining profit margins.
• Higher ACOS (30%+) – Often used for brand awareness (such as Sponsored Brands campaigns), new product launches, or aggressive growth strategies.

We tailor your Amazon ads strategy to match your goals, whether you want to lower ACOS for higher profit margins or increase it strategically to scale your brand.

ACOS (Advertising Cost of Sales) and ROAS (Return on Ad Spend) are two key metrics used to measure the performance of your Amazon PPC campaigns. While both indicate how efficiently your ad spend is converting into sales, they are calculated differently:

ACOS (%) = (Ad Spend ÷ Ad Sales) × 100
- Lower ACOS means higher profitability.
- Used to measure how much you’re spending to generate revenue.

ROAS = (Ad Sales ÷ Ad Spend)
- Higher ROAS means better ad efficiency.
- Shows how much revenue you earn for every £1 spent on ads.

Example: If you spend £100 on ads and generate £500 in sales:
ACOS = (100 ÷ 500) × 100 = 20%
ROAS = 500 ÷ 100 = 5.0

We track both ACOS and ROAS to ensure your Amazon advertising campaigns are profitable and aligned with your goals. Whether you’re focused on maximising profit (low ACOS, high ROAS) or scaling sales (higher ACOS, lower ROAS), we create a tailored strategy that works for you.

We take a data-driven approach to Amazon PPC management, including:
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• Keyword research and bid optimisation
• Search term analysis and negative targeting
• Placement bid adjustments for better visibility
• Ongoing performance tracking and adjustments
• With continuous refinement, we ensure your ad spend is delivering the best possible returns.

We use both:
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• Automatic campaigns to gather keyword data and uncover new opportunities.
• Manual campaigns for precise targeting and better bid control.

By combining both targeting strategies, we ensure your Amazon advertising campaigns are optimised for success.

Amazon PPC can generate immediate traffic, but for optimal performance, continuous refinement and testing are required. Within weeks, you’ll see performance trends, and over time, our Amazon ad management strategies will drive stronger sales and profitability. As your sales grow, your products will naturally rank higher organically too, so over time you will see an increase in overall sales revenue.

Yes! Effective Amazon PPC campaigns drive more traffic and increase sales velocity, which helps improve your product’s organic ranking in search results. This means your products get more exposure even when you're not running ads.

We provide clear, transparent reporting, giving you insights into key performance metrics such as ACOS (Advertising Cost of Sales), ROAS (Return on Ad Spend) and conversion rates. You’ll always know how your ads are performing and where we’re making improvements.

Yes, we offer full Amazon DSP (Demand-Side Platform) support to help brands reach and retarget customers both on and off Amazon. With advanced audience targeting, retargeting strategies, and high-quality ad creatives, we ensure your brand stays visible throughout the customer journey.

We take the stress out of managing Amazon by offering:
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• Verified Amazon Ads Partner
• Expert Amazon ads strategy tailored to your brand’s goals
• Organic optimisations, A+ content creation, error fixes
• Ongoing campaign optimisation to maximise ROAS
• Transparent pricing on an hourly basis
• Comprehensive reporting and data-driven decisions
• UK team based in Leeds

With our team handling your Amazon advertising, you can focus on running your business while we drive sales and profitability. Get in touch today for a free Amazon ads audit!