PPC Agency

AYKO are experts in PPC management. We're Google partners and experts in managing Google Ads and Microsoft (Bing) paid ads.

PPC management refers to the process of overseeing and optimising a company's pay-per-click advertising campaigns. PPC (Pay-Per-Click) is a model of online advertising where advertisers pay a fee each time their ad is clicked - rather than earning visits organically. Popular PPC platforms include Google Ads, Microsoft Ads (Bing), Facebook Ads, LinkedIn Ads, and others.

Our agency delivers expert PPC management focused on results. We handle everything from strategy and setup to ongoing optimisation and reporting. With data-driven decisions, transparent communication, and a commitment to ROI, we ensure your ad spend works harder. Trust us to boost performance, lower costs, and grow your business online.

How we can work with you

Strategic Development & Planning

At Ayko, we create strategic PPC campaigns aligned with your business goals, from in-depth audience research and smart keyword targeting to platform selection and ROI-focused budget planning

Campaign Creation & Setup

We review and restructure your PPC account to maximise efficiency and performance. This includes creating new campaigns, using a variety of ad formats, crafting high-performing ads, selecting the right keywords, and setting up accurate conversion tracking to measure success effectively.

Optimisation & Growth

We continually optimise your campaigns to boost ROI , refining keywords, adjusting bids, testing creatives, and improving targeting based on data. As results improve, we scale budgets strategically to drive more traffic, conversions, and sustainable growth.

Interested? Get in Touch

Our Approach

Free PPC Audit

Unlock your business’s full digital potential with our free PPC audit. Our agency will analyse your current campaigns, identify missed opportunities, and suggest cost-saving/performance improvements.

No strings attached, just expert insights to boost your ROI and performance. If you are happy to proceed following the audit meeting we will then set up a call to discuss your objectives and KPIs for the campaigns.

Budgets will also be agreed for the campaigns. From there, we will review/amend the current structure of the campaigns and build out new campaigns/ad groups ensuring we are targeting relevant keywords and audiences.

Get a Free PPC Audit to Maximise Your Ad Spend & Improve Your ROI!

Get a Free PPC Audit

PPC Account Optimisations

We will optimise your PPC account by refining keyword targeting, improving ad copy, adjusting bids/budgets, and analysing performance data. A/B testing also plays a big role when it comes to our campaign strategies, reducing wasted spend, and enhancing Quality Scores to boost ROI.

Continuous monitoring and adjustments ensure your campaigns stay competitive, efficient, and aligned with your business objectives.

PPC Reporting & Insights

Ayko will provide detailed monthly PPC reports, giving you clear insights into campaign performance, ad spend, conversions, and ROI. We track key metrics, highlight trends, and offer expert recommendations to optimise results.

Stay informed and in control with consistent, transparent reporting tailored to your business goals - every single month.

PPC FAQs

What is PPC and how does it work?

PPC (Pay-Per-Click) is a digital advertising model where you pay each time someone clicks your ad, commonly used on platforms like Google Ads.

How much does PPC cost?

Costs vary by industry, keywords, and competition. You set a budget, and we optimise to get the most value from your budget.

How long before I see results?

You can see traffic and data almost immediately, but meaningful ROI improvements typically take 1–3 months of optimization.

Which platforms do you manage PPC on?

We manage campaigns on Google Ads, Bing, Facebook, Instagram, LinkedIn, and more, tailored to your audience and goals.

What’s included in your PPC management?

Our service includes keyword research, ad creation, bid management, A/B testing, monthly reports, and continuous optimisation for performance.