/ Performance Marketing

Paid Media

Paid Media Services Agency

Q: What’s included in your paid media services?

We provide end-to-end campaign management including strategy, audience targeting, ad creative recommendations, budget planning, platform setup (Google Ads, Meta, LinkedIn, etc.), ongoing optimisation, A/B testing, and detailed reporting.

Q: What platforms do you manage campaigns on?

We provide end-to-end campaign management including strategy, audience targeting, ad creative recommendations, budget planning, platform setup (Google Ads, Meta, LinkedIn, etc.), ongoing optimisation, A/B testing, and detailed reporting.

Q: Is paid media worth the investment?

We provide end-to-end campaign management including strategy, audience targeting, ad creative recommendations, budget planning, platform setup (Google Ads, Meta, LinkedIn, etc.), ongoing optimisation, A/B testing, and detailed reporting.

Q: Which platforms should I advertise on?

We provide end-to-end campaign management including strategy, audience targeting, ad creative recommendations, budget planning, platform setup (Google Ads, Meta, LinkedIn, etc.), ongoing optimisation, A/B testing, and detailed reporting.

Q: How do you measure success with Paid Media?

We provide end-to-end campaign management including strategy, audience targeting, ad creative recommendations, budget planning, platform setup (Google Ads, Meta, LinkedIn, etc.), ongoing optimisation, A/B testing, and detailed reporting.

Paid media services refer to marketing efforts where businesses pay to promote their content, products, or services across channels like Google Ads, Microsoft Ads, Social Media Ads, Display Ads, and Sponsored Content. In the digital landscape, paid media services play a crucial role in driving traffic, increasing brand awareness, and generating leads and sales.

However, most brands that come to us have already tried to solve their growth problem with more budget, more channels, more activity. It rarely works the way they hoped, and the reason is almost always structural rather than tactical. We're not a channel management service. We work with ecommerce businesses to diagnose what's actually limiting growth, then build the conditions for paid media services to do its job properly. Google Ads, Meta, LinkedIn Ads, and programmatic advertising are common platforms where businesses invest to reach targeted audiences.

Our Approxach to Paid Media Services

Commercial Data at the Centre

Platform metrics like ROAS, CPC, CTR are proxies. They're useful for reading platform behaviour, but they're not the same as business performance. From the start of any engagement, we pull in commercial data from your ecommerce platform so that our decisions are anchored to revenue contribution and margin impact, not surface numbers.

Structure Before Scale

Account structure determines the ceiling. Before recommending more investment, we want confidence that the existing structure can actually compound it rather than absorb it without return.

Acquisition as a Strategic Priority

Returning customers are valuable, but they're not growth. Where new customer acquisition is a business priority, we treat it as a strategic objective with its own bidding logic, audience architecture, and measurement, not a secondary outcome of broader activity.

Retainers Tied to Real Objectives

Ongoing work is structured around clearly defined objectives that connect paid media activity to commercial outcomes. We set these jointly at the start of each planning period and use them to govern what we prioritise, what we report, and what we treat as a signal to change course.

Driving Performance Across Platforms

Certified Google & Microsoft Ads Experts

As a fully certified Google Partner and Microsoft Advertising Partner agency, we pride ourselves on offering the very best support for your paid media services.

Whether you are looking to leverage Google Ads’ advanced targeting to display search, shopping, and video ads, or utilising Microsoft Ads to capture high-intent audiences, our certified expertise ensures your pay-per-click (PPC) campaigns are built for precision, scalability, and immediate visibility.

Our Google Partnership

Paid Social & Diagnostic Audits

Social media advertising provides powerful audience targeting and engagement, but scaling it successfully requires understanding your business's true ceiling. Every engagement starts the same way, regardless of budget or channel mix, with a diagnostic audit that pulls in commercial data alongside platform performance.

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The goal of paid social services is to find where the structural ceiling is, the point at which current activity stops being able to compound, and to separate problems of structure from problems of investment. Most brands arrive believing they have an investment problem. The audit regularly shows something more specific. The output of this phase isn't a proposal. It's a clear picture of what we found, what we think the priority is, and what we'd recommend, including what we'd recommend against.

Paid Social

Driving Growth Beyond the Click with Performance Testing

Great ads only do half the job; the post-click website experience dictates your actual success. With rising acquisition costs, businesses must extract more revenue from the visitors they already pay for. We propose a lean and structured programme of testing that runs seamlessly in the background of ongoing account management to easily optimise this post-click journey.

Rigorous testing of headline alignment and offer consistency ensures the landing page immediately answers the question the ad raised.

Optimising the hero message and primary call to action captures paid visitors who make a decision about whether to stay within seconds.

Refining small details like button copy, form length and the checkout flow has an outsized impact on whether a click turns into a customer.

Strategic placement of reviews, accreditations and guarantees builds immediate authority for paid traffic that needs a quick reason to trust you.

Reinforcing the same message across channels improves Quality Score and Ad Relevance in Google, which impacts what you pay per click.

For Ecommerce Brands Focused on Profitable Growth

Commercial Discipline and Growth Alignment

We partner with businesses operating in commercially disciplined environments, where growth targets align with efficiency boundaries. These are teams that have moved beyond early experimentation and are now focused on what sustainable, profitable growth looks like.

Data Driven Decision Making

Our clients have built up sufficient paid media history and data to properly test, validate and refine performance assumptions. This enables a shift away from guesswork towards evidence led optimisation.

Honest Partnership and Action

We work best with teams willing to act on an honest diagnosis, even when it challenges the original brief. We prioritise commercial honesty, surfacing insights when data contradicts assumptions and building relationships where that honesty goes both ways.

Want to know more? Get in touch

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Paid Media FAQs

What’s included in your paid media services?

As part of our paid media management, we provide end-to-end campaign management including strategy, audience targeting, ad creative recommendations, budget planning, platform setup (Google Ads, Meta, LinkedIn, etc.), ongoing optimisation, A/B testing, and detailed reporting.

What platforms do you manage paid media campaigns on?

Google Ads (Search, Display, YouTube)
Meta (Facebook & Instagram)
LinkedIn Ads
TikTok Ads
X (formerly Twitter)
Programmatic Display & Native
Amazon Ads
Influencer Marketing

Are paid media services worth the investment?

Why Paid Media Services are Worth It:

Immediate visibility:
Unlike SEO or organic social, paid media services put you in front of your audience right now.
Highly targeted:
You can zero in on your ideal customer by demographics, behaviours, interests, and even intent (like searching for your product).
Data-rich:
You get real-time performance data with paid media services, so you can make smarter marketing decisions quickly.
Scalable:
Once a campaign is working, you can scale your budget and grow your results in a controlled way.
Complements other channels:
Paid media supports and accelerates your other marketing, such as boosting content visibility or retargeting website visitors.

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Which platforms should I advertise on?

It depends on your goals and audience.

Google Ads are great for capturing demand (search intent).
Meta (Facebook/Instagram) is strong for visual storytelling and retargeting.
LinkedIn is ideal for B2B.

TikTok is booming for brand awareness with Gen Z. We'll recommend a platform mix based on your goals.

How do you measure success with Paid Media?

We track KPIs such as:

CTR (click-through rate)
CPC/CPA (cost per click/acquisition)
ROAS (return on ad spend)

Conversion rate - we’ll align metrics with your business goals.