Paid Media Agency

Paid media services refers to any marketing effort where businesses pay to promote their content, products, or services. Including channels such as Google Ads, Microsoft Ads, Social Media Ads, Display Ads, Influencer Partnerships, and Sponsored Content.

In the digital landscape, paid media plays a crucial role in driving traffic, increasing brand awareness, and generating leads/sales. Google Ads, Meta, LinkedIn Ads, and programmatic advertising are common platforms where businesses invest to reach targeted audiences. The advantage of paid media lies in its scalability, audience targeting precision, and immediate visibility. Advertisers can leverage data analytics, A/B testing, and retargeting strategies to optimise performance.

While paid media management delivers fast results, it requires continuous investment and optimisation. It works best when integrated with owned media (e.g., company websites, blogs) and earned media (e.g., PR, organic shares) for a holistic marketing approach. Budget allocation, ad creatives, and platform selection are key factors in maximising ROI.

In an era of increasing competition and ad saturation, businesses must focus on relevance, personalisation, and engaging content to capture audience attention effectively. Paid media remains a powerful tool for businesses seeking rapid growth and measurable marketing outcomes.

As a fully certified Google Partner and Microsoft Advertising Partner agency, we pride ourselves in offering the very best support for your paid media management. If you’re looking for your next PPC agency or support with your wider paid media marketing strategy, you are in good hands.

How we can work with you

Google Ads Experts

Google Ads is an online advertising platform that enables businesses to display search, display, video, shopping, and app ads across Google’s network.

Using a pay-per-click (PPC) model, it offers advanced targeting, real-time analytics, and optimisation tools to help businesses increase visibility, drive traffic, and boost conversions effectively.

Our Google Partnership

Google Shopping

Google Ads Shopping allows businesses to showcase product listings with images, prices, and descriptions directly in Google search results.

Using a pay-per-click (PPC) model, it helps retailers attract high-intent shoppers by displaying relevant products. Shopping ads improve visibility, drive traffic, and increase sales with highly targeted, visually engaging ads.

Microsoft Ads

Microsoft Ads is an online advertising platform that allows businesses to display search, shopping, and display ads across Bing, Yahoo, MSN, and partner networks.

Using a pay-per-click (PPC) model, it offers lower competition, cost-effective bidding, and advanced audience targeting, making it a strong alternative to Google Ads for driving traffic and conversions.

Paid Social

Paid social refers to advertising on social media platforms like Facebook, Instagram, LinkedIn, TikTok, and Twitter using sponsored posts, display ads, and video ads.

It enables precise audience targeting based on demographics, interests, and behaviour. Paid social helps businesses increase brand awareness, engagement, website traffic, and conversions through highly visual, interactive ads.

Display Advertising Agency

Display ads are visually engaging digital advertisements that appear on websites, apps, and social media platforms in the form of banners, images, videos, or interactive content. They help businesses increase brand awareness, retarget potential customers, and drive engagement by using advanced audience targeting and programmatic ad placements for maximum reach and effectiveness.

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Paid Media FAQs

What’s included in your paid media services?

We provide end-to-end campaign management including strategy, audience targeting, ad creative recommendations, budget planning, platform setup (Google Ads, Meta, LinkedIn, etc.), ongoing optimization, A/B testing, and detailed reporting.

What platforms do you manage campaigns on?

Google Ads (Search, Display, YouTube)
Meta (Facebook & Instagram)
LinkedIn Ads
TikTok Ads
X (formerly Twitter)
Programmatic Display & Native
Amazon Ads
Influencer Marketing

Is paid media worth the investment?

Why Paid Media Is Worth It:

Immediate visibility:
Unlike SEO or organic social, paid media puts you in front of your audience right now.
Highly targeted:
You can zero in on your ideal customer by demographics, behaviours, interests, and even intent (like searching for your product).
Data-rich:
You get real-time performance data, so you can make smarter marketing decisions quickly.
Scalable:
Once a campaign is working, you can scale your budget and grow your results in a controlled way.
Complements other channels:
Paid media supports and accelerates your other marketing, such as boosting content visibility or retargeting website visitors.

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Which platforms should I advertise on?

It depends on your goals and audience.

Google Ads are great for capturing demand (search intent).
Meta (Facebook/Instagram) is strong for visual storytelling and retargeting.
LinkedIn is ideal for B2B.

TikTok is booming for brand awareness with Gen Z. We'll recommend a platform mix based on your goals.

How do you measure success with Paid Media?

We track KPIs such as:

CTR (click-through rate)
CPC/CPA (cost per click/acquisition)
ROAS (return on ad spend)

Conversion rate We’ll align metrics with your business goals.