Google Ads | Ayko

Q: What’s the difference between Search, Display, and Performance Max?

Search = Text ads shown on Google when users search. Display = Visual ads on websites across Google’s network. Performance Max = All-in-one automated campaign across Search, Display, YouTube, Gmail & more. We’ll choose based on your goals (leads, sales, awareness, etc.)

/ Performance Marketing

Google Ads Agency

At AYKO, we help nurture and manage your Google Ads account to deliver exceptional results and bolster your targets, with a deep understanding of the platform and how it can work best for your business. Our range of PPC services can assist with every element of your overall strategy.

Google Ads is a cost-effective and measurable marketing channel. You can use Google Ads to run paid search, display, and video campaigns. With Google Ads, you can pay for PPC ads on a cost-per-click basis with no minimum spend requirement and full control and measurement.

Being a certified Google Ads partner highlights our expertise and skill set, enabling us to tailor the right paid strategy for your e-commerce business and provide the best PPC management. We understand how important it is to deliver successful campaigns that deliver a positive ROAS as well as helping your business to grow, and our PPC specialists are on hand to support that.

Our Approach

Reviewing the Account & Google Ads Audit

When we audit any PPC audit, we will take a deep dive into your bidding strategies, audiences, campaign structure, tracking set up, scripts and more.

We will then find opportunities to grow your account and show you how we can improve your current performance to either increase your ROAS or increase sales and revenue.

Account Structure & Optimisations

Account structure is key to driving good performance through your Google Ads account. We focus on building well-structured Google Ads campaigns by goals and ad groups, using tightly themed keywords, improving relevance and Quality Score.

Optimisation involves refining keywords, testing campaign formats and ad copy, leveraging extensions, and adjusting bids. Regular analysis of performance metrics ensures continual improvement and maximised return on ad spend (ROAS).

Track & Measure Accurately

Tracking is essential to our Google Ads campaigns because it allows us to measure performance, understand user behaviour, and make data-driven optimisations. Without tracking, you can’t accurately attribute leads, sales, or other conversions to specific campaigns, keywords, or audiences, making it impossible to assess ROAS or adjust our strategy effectively.

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Google Ads FAQs

How does Google Ads work?

Google Ads is a pay-per-click (PPC) platform. You bid on keywords so your ads appear when users search relevant terms. You only pay when someone clicks on your ad.

What’s the difference between Search, Display, and Performance Max?

Search = Text ads shown on Google when users search

Display = Visual ads on websites across Google’s network

Performance Max = All-in-one automated campaign across Search, Display, YouTube, Gmail & more.

We’ll choose based on your goals (leads, sales, awareness, etc.)

How soon will I see results?

You can get traffic within hours of launching, but real performance (like conversions and ROI) often takes 2–4 weeks of testing, optimization, and learning.

How do I choose the right keywords?

We use tools and research to find high-intent, relevant keywords your audience is searching for. The goal is to balance volume, competition, and intent to drive results—not just traffic.

How can we make your Google Ads account successful?

Making your Google Ads account successful is all about strategy, structure, testing, and ongoing optimisation. Here’s a step-by-step breakdown that balances quick wins with long-term growth:

1. Set clear goals and defining what success means for your business

2. Choose the right keywords

3. Structure your account smartly

4. Use compelling ad copy

5. Test & Optimise constantly

6. Set up accurate conversion tracking

7. Use the right campaign type for your business

8. Monitor & Adjust Weekly