Industry News
Google Performance Max updates: New insights and reporting
Google is rolling out 4 new performance max updates with aims of giving deeper insights and more efficient tools for opt...
By Sepideh Masihpour
Latest news & insights
Our Blog Posts.
Industry News
Amazon Recent Updates: Project Amelia and Prime Air
Amazon most recent updates launching Prime Air and Project Amelia
By Sepideh Masihpour
Industry News
TikTok Launches Search Ads
On September 24th TikTok launched its Search Ads in the US, helping position themselves in the world of Paid Search Mark...
By Sepideh Masihpour
Industry News
TikTok Integrates Amazon Shopping for in-app shopping
In a significant development for social commerce, TikTok has announced the integration of Amazon shopping directly into ...
By Sepideh Masihpour
Industry News
Google Launches Search Console Recommendations
Google has officially launched a new feature within its Search Console: Search Console Recommendations.
By Sepideh Masihpour
Industry News
Understanding Expired Content vs Evergreen Content
Understanding when to part ways with ‘expired’ content is essential for maintaining relevance and user engagement. Both ...
By Sepideh Masihpour
Industry News
Meta Introduces Custom Offers to Instagram Ad CTAs: A Game Changer for Advertisers
Meta has recently rolled out an exciting new feature for Instagram ads that promises to enhance user engagement and boos...
By Sepideh Masihpour
development
Salons Direct ‘Pro Club’ Membership
Salons Direct has recently launched a new innovative ‘Pro Club,’ a membership and loyalty program designed to offer excl...
By Sepideh Masihpour
Industry News
Google abandons plans to eliminate third party cookies
Google recently announced that they are phasing out their plans to eliminate third-party cookies in their Chrome browser...
By Sepideh Masihpour