Insights

AYKO Bolsters Team with 6 New Recruits Following Multiple Client Wins.

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We’re thrilled to have welcomed 6 new team members foll...

Choosing the Right Agency for Your eCommerce Business

Choosing the right digital agency for your business can be time consuming and difficult. With the digital landscape transforming around us faster t...

Navigating the Role of HR Through a Global Pandemic

In a world where working from home has become the new norm and everyday life has changed drastically, the role of HR has been one that has had to c...

Case Study: Implementing a UX/CRO Enhancement Strategy Helped Traidcraft Improve the Bounce Rates and Page Values of Category Pages

Traidcraft came to AYKO seeking the help of our creative team to help meet their goal of enhancing overall site usability and functionality as wel...

Enhanced Autocomplete Launched by Google

Introducing a full-width design, Google has enhanced its autocomplete interface providing a second column, taking Google search to the next level. ...

Social Media Trends 2022 – The Power of Consumers

Consumers are transforming the online world faster than ever before so it’s never been more important to keep track of upcoming trends. We delved i...

Case Study: How AYKO helped to boost Ladderstores’ revenue by 165% through leveraging a strong PPC strategy.

Ladderstore and AYKO’ PPC team worked together on a strategy designed around machine learning and utilising the latest Google product features inc...

Google Releases November 2021 Spam Update

Google has announced it is rolling out a new search ranking algorithm update that targets the spam side of search results. This is called the ‘Nove...

AYKO Partners with Reviews.io

We’re proud to have recently partnered with Reviews.io, bringing industry-leading features to the table for you and your business. Trust and credib...

Online Shopping Habits in the UK – 2021

Online shopping has revolutionised over the years, with the global pandemic seeing enormous growth in online sales. We have explored online shoppin...

Adobe Commerce: Subscriptions and Native Payment Processing

Adobe commerce has welcomed many new and exciting updates this year, from Adobe Summit to Live Search using AI technology and Magento 2.4.3. We are...

Case Study: How Creating a Strong Technical SEO Strategy Helped Buster + Punch Achieve a 60% Revenue Increase

With the help of our specialist SEO team, Buster + Punch were able to achieve their main objective of increasing the performance of organic acquis...

Adobe Commerce 2.4.3 and 2.3.7 Now Available to Commerce Customers

Adobe Pre-Release Access to Adobe Commerce 2.4.3-p1 and 2.3.7-p2 Are Now Available to Commerce Customers and Partners.

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Top eCommerce Tips for Black Friday Success

Black Friday is around the corner and before you know it, you’ll be hitting the pre-Christmas sales hard. More and more shoppers are making the cho...

Google to Phase Out Expanded Text Ads

ETA’s or Expanded Text Ads will be phased out by June 2022, this is the latest move that Google is making to push automation through their ad produ...

Shopify Announces their Biggest Update to Date

What is Online Store 2.0 and What Does This Mean for Developers?

Shopify announces one of its biggest updates to date: The launch of Onlin...

Man City Topped the Premier League Last Season, But Are They Digital Performance League Winners?

The Premier League is upon us, and we couldn’t be more excited. But how does your Premier League club rank in terms of digital performance? We’ve e...

Magento 2.4.3 Q3 Release: All You Need to Know

The latest update for the Magento 2.4.3 Q3 release is here. With an abundance of new features, we are excited to share the improvements and qualiti...

Book Lovers Day 2021 – AYKO’s Top 5 Reads

“Books are a uniquely portable magic.” – Stephen King

To celebrate Book Lovers Day, we’ve gathered some of our favourite books with...