Increased Keyword Visibility and Rankings

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Pages that include embedded videos tend to rank for twice as many keywords on the first page of search results. In one case study, adding a video to a page resulted in impressive improvements:

  • 78% more clicks
  • 10% increase in impressions
  • 63% higher click-through rate (CTR)
  • 24% improvement in average position on the search engine results page (SERP)

These figures show that video content not only attracts attention but can also help your pages appear in front of more searchers.

Increase Engagement and Lower Bounce Rates

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One of the key advantages of using videos is the impact on visitor engagement. When people land on a page with a video, they often stay longer to watch, which increases the average time spent on site. This longer dwell time signals to Google that your content is valuable and relevant. As a result, your page rankings can improve, and bounce rates may decrease because visitors are less likely to leave quickly.

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Better Searchability and Discoverability

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Videos can also enhance your page’s visibility in search results. Embedded videos often appear as rich snippets, which stand out more than standard text listings. These snippets can attract higher CTRs as they catch the eye of users scrolling through search results. Additionally, your videos can gain extra exposure in Google’s dedicated Video tab as well as in standard search listings.

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Adding videos to your pages isn’t just about making your content look more appealing. It’s a proven method to increase keyword coverage, improve click-through rates and keep your audience engaged. If you haven’t already considered video as part of your SEO strategy, now is the perfect time to start.