Affiliate Marketing Agency

Affiliate marketing is a highly effective method for reaching new, incremental customers in a cost-efficient and risk-free manner. It involves partnering with a variety of publishers on a pay-per-results model, ensuring you only pay for actual outcomes. As part of a Digital Marketing Agency affiliate program, this approach enables brands to scale without upfront investment in traditional advertising.

Building an affiliate programme takes time as you establish new partnerships, but results can often be seen quickly once your brand is set up on a network capable of providing scale. With the right Affiliate Marketing Management Agency, the process can be streamlined, leading to faster returns on your affiliate investments.

At Ayko, we are affiliate network agnostic, ensuring we consider all associated costs and the scale your brand needs to grow effectively. We work with major networks such as AWIN and CJ, as well as smaller networks, to ensure you receive the best value for money and the most suitable partners for your business.

Affiliate marketing typically involves several costs, including a commission fee, a network over-ride, and any additional monthly network fees. When setting up an affiliate network, it’s essential to establish competitive commission rates that still deliver a sustainable ROI for your business. The advantage of affiliate marketing is that you only pay for results, which reduces financial risk.

Affiliate marketing can be highly incremental, as there are various types of affiliates positioned at different stages of the customer journey. By implementing strict programme rules, validation processes, and using attribution modelling, you can effectively monitor and control commission payments, ensuring the affiliates you target are driving real value for your business.