Analytics Agency

At Ayko, we are a leading web analytics agency and digital analytics agency, helping businesses harness the power of data to optimise performance and improve user experience.

Our expert team specialises in Google Tag Manager strategy, Google Analytics 4 (GA4) setup, conversion rate optimisation (CRO), and custom reporting dashboards. We implement data-driven strategies that provide actionable insights, ensuring businesses make informed decisions and maximise their digital performance. Whether you need advanced tracking solutions, A/B testing, or live dashboards, we have the expertise to enhance your measurement strategy and improve your website’s overall effectiveness.

Our team works with various platforms to implement strategic measurement frameworks, ensuring key user interactions are tracked accurately. From setting up server-to-server tracking to optimising Core Web Vitals, we provide tailored solutions that drive business growth and enhance digital marketing effectiveness.

How we can work with you

Google Analytics Agency

We help businesses implement and optimise Google Analytics 4 (GA4), ensuring accurate data collection and actionable insights. Our team supports Google Analytics migrations, custom event tracking, and cross-domain tracking, allowing you to gain a comprehensive view of your user journey.

Looker Studio

We build bespoke Looker Studio dashboards (formerly Google Data Studio), transforming raw data into meaningful reports. Our live dashboards connect to multiple data sources, providing real-time insights for different stakeholders within your organisation.

Google Tag Manager

Our expertise in Google Tag Manager (GTM) ensures proper tag implementation, auditing, and optimisation. We enhance tracking for Google Analytics, Google Ads, and custom solutions while improving website performance and data accuracy.

CRO & UX

Through expert conversion rate optimisation (CRO) and user experience (UX) testing, we improve website performance. We use A/B testing tools like VWO, Optimizely, and Adobe Target to test and refine user journeys for higher engagement and conversions.

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Our Approach

Strategic Data Implementation

We take a strategic approach to data collection, ensuring businesses track meaningful user interactions. Our measurement frameworks align with business objectives to provide valuable insights and improve decision-making.

Performance Optimisation

We optimise website performance by focusing on Core Web Vitals (CWV), server-to-server tracking, and cookie consent management. By enhancing load times and user experience, we improve engagement and conversion rates.

Advanced Data Analysis & Reporting

We utilise tools like BigQuery, Looker Studio, and heat mapping technologies to provide deep insights into user behaviour. Our advanced reporting solutions help businesses make data-driven marketing decisions that drive growth.

Data Analytics FAQs

What is a web analytics agency?

A web analytics agency specialises in collecting, analysing, and interpreting website data to improve digital performance. We help businesses track user behaviour, measure key metrics, and optimise marketing strategies.

Why should I work with a digital analytics agency?

A digital analytics agency provides expertise in Google Analytics, Google Tag Manager, CRO, and data-driven decision-making. We ensure accurate tracking and actionable insights to improve your website’s effectiveness.

What is Google Tag Manager?

Google Tag Manager (GTM) is a tool that allows marketers to manage website tags without modifying code. It enables the implementation of tracking solutions for Google Analytics, Google Ads, and custom events efficiently.

What is conversion rate optimisation (CRO)?

CRO involves A/B testing and UX improvements to increase the percentage of website visitors who take desired actions, such as completing purchases or filling out forms.

What is Google Consent Mode?

Google Consent Mode enables businesses to adjust data collection based on user consent preferences, ensuring compliance with privacy regulations while maintaining analytics capabilities.