/ Performance Marketing
Display Advertising
Agency

Display Advertising Agency

Display advertising services involve creating visual ads, such as banners, videos, and images, to be shown on websites, social media platforms, and apps. These display ads are designed to attract attention and drive traffic to a business’s website or landing page.

Our Display ads typically include designing eye-catching creatives, targeting specific audiences based on interests or demographics, and optimising campaigns for performance. Display advertising allows for brand awareness, re-marketing, and customer engagement through interactive elements. Platforms like Google Display Network and Meta provide robust tools for targeting, tracking, and measuring ad performance, ensuring maximum return on investment for advertisers.

At Ayko we’re here to help significantly increase your display marketing efforts by providing expertise and a strategic approach to drive results.

How we can work with you

Building Brand Awareness

Use visually striking banner ads and videos across high-traffic websites to increase your client's brand visibility. Display ads can reach large audiences, helping clients get recognised by people who may not yet be familiar with their brand. Brand awareness is crucial because it lays the foundation for a successful and sustainable business.

When consumers are familiar with your brand, they are more likely to trust it. Recognition builds credibility and reassures potential customers that your business is legitimate and reliable.

Direct Buy Display Advertising

Purchasing ad placements directly from publishers for guaranteed impressions and premium inventory. While direct buy offers more control and brand safety, it can be more expensive and less flexible compared to programmatic advertising.

It is best suited for brands looking to secure high-quality placements on trusted websites with a guaranteed audience reach.

Retargeting (Remarketing) Ads

Displaying ads to users who have previously visited a website to re-engage and drive conversions. It works by tracking visitors through cookies or pixels and displaying relevant ads to them as they browse other websites or social media platforms.

It can be highly effective for brand awareness, and encouraging users to make the purchase.

Native Display Advertising

Seamlessly integrated ads that match the look and feel of the platform for a non-disruptive user experience. Unlike traditional banner ads, native ads match the format, style, and tone of the surrounding content, improving user experience and engagement.

Key Features include:

  • Non-Disruptive Experience: Native ads are designed to feel like part of the platform, reducing ad fatigue and increasing interaction.
  • Higher Engagement Rates: Users are more likely to click on native ads since they don’t look like traditional ads.
  • Multiple Formats: Can appear as in-feed ads, sponsored articles, recommended content, or promoted listings on platforms.

Display Advertising FAQs

Investing in display marketing offers several advantages for businesses looking to increase brand awareness, engage their target audience, and drive conversions. Here’s why it’s a smart investment:

Broad Audience Reach -  Display ads appear across millions of websites, apps, and social media platforms, helping you reach a vast audience beyond search engine marketing

Advanced Targeting Capabilities - With programmatic technology, display marketing allows for precise targeting based on demographics, interests, location, behavior, and even retargeting past visitors who showed interest in your brand.

Visual & Engaging Format - Unlike text-based ads, display ads use images, videos, animations, and interactive elements, making them more eye-catching and effective at grabbing user attention.

Increases Brand Awareness - Even if users don’t click, display ads help increase brand recall, keeping your business top-of-mind when consumers are ready to buy.

Complements Other Marketing Strategies - Display marketing works well alongside search ads, social media, and email marketing, creating a cohesive multi-channel strategy.

At AYKO we use a range of platforms and suppliers for our Display campaigns, each catering to different needs, targeting options, and budgets. Here are some of the best ones for various objectives:

For mass reach & affordability → Google Display Network

For social media engagement → Meta Ads (Facebook & Instagram)

For programmatic advertising → DV360

For B2B targeting → LinkedIn Ads

For retargeting-focused campaigns → AdRoll/Criteo

Banner Ads – Static or animated ads placed on web pages

Responsive Display Ads – Auto-adjusting ads that fit different screen sizes

Native Ads – Ads that blend into the website’s content

Retargeting Ads – Ads shown to users who previously visited a website

Use eye-catching visuals and clear messaging

Keep ads mobile-friendly and responsive

Implement A/B testing to find the best-performing ads

Use retargeting to re-engage potential customers

Monitor performance metrics and optimise campaigns regularly