L’Oréal is one of the world’s leading beauty and personal care companies, operating a vast portfolio of professional and consumer brands including Redken, Kérastase, and Decléor.
The company runs a complex digital ecosystem spanning both B2B and DTC channels across Europe.
The Challenge
Following a sudden disengagement with their incumbent partner, L’Oréal required an urgent transition to ensure business continuity across several brand sites. The challenge was twofold: execute a fast, stable onboarding of all sites, and implement longer-term infrastructure improvements to increase flexibility and maintainability across their eCommerce stack.
The Challenge
Following a sudden disengagement with their incumbent partner, L’Oréal required an urgent transition to ensure business continuity across several brand sites. The challenge was twofold: execute a fast, stable onboarding of all sites, and implement longer-term infrastructure improvements to increase flexibility and maintainability across their eCommerce stack.
The Solution
Ayko stepped in immediately to deliver a seamless transition and strategic rebuild, including:
9 brand sites onboarded in just 36 hours
Operated 6 B2B and 3 DTC stores (including Redken, Kérastase, and Decléor)
Rebuilt and supported the SAP cartridge for EU store connectivity
Rebuilt the front end for 2 sites
Decoupled DTC and B2B codebases for improved scalability and performance
The Results
The Results
