B2 Agency

Solution:

Services:

Brand Refresh & Alignment
Webflow Design & Development
SEO Architecture & Content Strategy
UX & Navigation Design
Content Design
Gated Content Integration

Launch Website

Brand Refresh & Alignment
Webflow Design & Development
SEO Architecture & Content Strategy
UX & Navigation Design
Content Design
Gated Content Integration

Launch Website

Overview:

B2 Agency is a trusted B2B & D2C Shopify Plus Partner, offering the very best level of service and support for their clients.

Working under a unique hybrid support model that saves your business money on resources and enables you to invest in areas that need attention when it suits. Rather than tie you to separate contracts between departments.

Skip to a specific project...

The Challenge

B2’s previous website no longer reflected who they had become as an agency or the calibre of work they deliver.

Outdated brand identity

Unstructured navigation

Limited storytelling

The brand felt outdated, the navigation was unclear, and the content lacked the storytelling and structure needed to convey their results. Without a strong SEO foundation or conversion-focused journeys, the site didn’t capture the performance and creativity that define B2. It was time to create a platform that truly embodied their commitment to performance, creativity, and end-to-end partnership.

Tackling Similar Problems? Get in Touch

The Challenge

B2’s previous website no longer reflected who they had become as an agency or the calibre of work they deliver.

Outdated brand identity

Unstructured navigation

Limited storytelling

“

”

Ou Approach

We rebuilt the B2 site from the ground up on Webflow, creating a faster, more intuitive experience that better communicates their story, services, and impact.

Evolved the B2 visual language with a refined logo, updated colour palette, and confident design system that reflects our high standards.

Redesigned the site structure around our core service pillars B2B, DTC, and Tech to improve flow, discoverability, and SEO performance.

Shifted from informational to narrative-driven storytelling, highlighting the challenge, our approach, and measurable results in each case study.

Introduced a “Request an Estimate” journey to replace the standard contact form, streamlining communication and improving lead quality.

Rebuilt the site’s foundation around SEO best practices, improving visibility through targeted pages, clear architecture, and strong internal linking.

Launched a content hub with gated insights to capture leads, demonstrate expertise, and strengthen B2’s position as a trusted industry voice.

Solution & Results

B2 Agency’s rebrand represents more than a visual upgrade, it’s a complete transformation of how B2 communicates their value, demonstrates capabilities, and connect with their audience.

The result is a digital experience that feels confident, content-led, and customer-first, perfectly reflecting what B2 delivers for every client. The new site drives stronger organic visibility through structured content and SEO-focused architecture, while richer, story-led case studies boost user engagement.

‍

Altogether, the experience embodies Ayko’s Attract → Engage → Convert philosophy, ensuring every interaction feels seamless and purposeful.

Want Results? Get in Touch

Solution & Results