ACTIVE CLIENT
PREVIOUS CLIENT

Cadbury

Solution:

Services:

  • Development & Technical Support
  • Digital Strategy
  • Project Management

  • Development & Technical Support
  • Digital Strategy
  • Project Management

Overview:

Cadbury’s is a world-renowned confectionery brand known for its beloved range of chocolates and treats.

As a business dealing with semi-perishable goods distributed from multiple locations, Cadbury’s requires precise inventory coordination and operational agility, especially during seasonal demand peaks.

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The Challenge

Cadbury’s needed to integrate a scalable and intelligent infrastructure to support growing eCommerce demands and ensure consistent product availability across regions.

Key challenges included:

Multi-source inventory
Shelf-life management
Scalable cloud ops

The Challenge

Cadbury’s needed to integrate a scalable and intelligent infrastructure to support growing eCommerce demands and ensure consistent product availability across regions.

Key challenges included:

Multi-source inventory
Shelf-life management
Scalable cloud ops

Our Approach

Working closely with Cadbury’s, the B2/Ayko team delivered an advanced integration of Khaos Control ERP, combined with a smart cloud infrastructure solution. Our approach included:

1

Khaos Control ERP Integration: Automating order processing and stock management across multiple warehouse locations, improving product visibility and reducing spoilage of semi-perishable goods.

2

Multi-Source Inventory Management: Dynamically allocating stock from the most efficient location based on availability and proximity to the customer, reducing delivery times and overhead.

3

Cloud Infrastructure Optimisation: We implemented a horizontally scaling cloud solution, allowing virtual machines to automatically scale up during high-demand periods and wind down when not needed, dramatically improving cost efficiency.

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Results

Cadbury’s saw a dramatic improvement in performance across key eCommerce metrics:

108%

Increase in Overall Revenue

147%

Increase in Average Order Value

28.14%

Reduction in Bounce Rate

31.41%

Improvement in Exit Rate

Results

Cadbury’s saw a dramatic improvement in performance across key eCommerce metrics:

108%

Increase in Overall Revenue

147%

Increase in Average Order Value

28.14%

Reduction in Bounce Rate

31.41%

Improvement in Exit Rate

Multi-source inventory
Shelf-life management
Scalable cloud ops

The Challenge