Direct Vacuums stands as the UK’s premier reverse logistics company specialising in the sale of refurbished and graded vacuum cleaners and household appliances, all at significant savings off the recommended retail price.
They proudly hold exclusive partnerships with renowned manufacturers, including Braun, Delonghi, Hoover, Vax, and more. Each product from Direct Vacuums is meticulously refurbished to the highest standards and comes with a standard one-year guarantee as standard.
The Challenge
The Challenge
Given the nature of Direct Vacuums’ business and the variety of brands and products they stock, the client wanted a campaign that was intelligent and optimised towards the products most popular with their customers.
Our Approach
Launched a Performance Max campaign to serve ads across Search, YouTube, Gmail, Display, and Discover, ensuring comprehensive reach and consistent brand presence.
Segmented asset groups by top-performing products and applied machine learning to optimise bids and placements, driving efficient, conversion-focused ad delivery.
Utilised an 'All Visitors' audience signal to enrich the algorithm’s understanding of user behaviour, enabling smarter targeting and remarketing performance.
Integrated the campaign with a live product shopping feed to generate tailored, visually rich creatives, featuring dynamic headlines, descriptions, images, and videos for maximum impact.
Solution & Results
Solution & Results
