ACTIVE CLIENT
PREVIOUS CLIENT

Silverfish

Solution:

Web development, performance, security and monitoring support

Services:

  • Digital Strategy
  • Project Management
  • Experience Design
  • Development & Technical Support
Web development, performance, security and monitoring support
  • Digital Strategy
  • Project Management
  • Experience Design
  • Development & Technical Support
Overview:

Silverfish UK Ltd provides all your cycling needs, from clothing and tools to state-of-the-art bicycles.

‍

Their fresh new design beautifully showcases their products while increasing the customer journey, ensuring a seamless and enjoyable shopping experience.

Skip to a specific project...

The Challenge

Silverfish approached Ayko seeking a fresh, modern redesign of their website. Their priorities were clear: a mobile-first user experience, increased functionality tailored to B2B clients, and the flexibility to support future international expansion with dedicated storefronts for the EU and Germany.

Increase Functionality
Mobile-first User
Website Flexibility

The Challenge

Silverfish approached Ayko seeking a fresh, modern redesign of their website. Their priorities were clear: a mobile-first user experience, increased functionality tailored to B2B clients, and the flexibility to support future international expansion with dedicated storefronts for the EU and Germany.

Increase Functionality
Mobile-first User
Website Flexibility

Our Approach

Ayko designed and developed a bespoke Adobe Commerce website tailored specifically for Silverfish’s B2B needs. Key features included:

1

Custom Price List System: Enabled tiered discounts across different supplier brands, giving Silverfish greater flexibility and control over their pricing strategy.

2

ERP Integration: Orders placed online are seamlessly exported into Silverfish’s internal systems, improving efficiency and reducing manual processes.

3

Shipping Optimisation: A table rate shipping system was implemented for compatibility with UK postcodes, alongside a dynamic free shipping threshold progress bar to encourage larger orders.

4

SEO Migration: A comprehensive SEO strategy ensured that existing rankings were preserved and increased during the transition to the new platform.

5

6

7

8

Case Study Example Image

Results

The new site is live and already delivering on Silverfish’s goals. The modern interface, B2B functionality, and operational integrations have streamlined the user journey and internal workflows alike. Setting the stage for scalable, international growth.

84.6%

increase in impressions per day

60.2%

Reduction in Poor URLs

Results

The new site is live and already delivering on Silverfish’s goals. The modern interface, B2B functionality, and operational integrations have streamlined the user journey and internal workflows alike. Setting the stage for scalable, international growth.

84.6%

increase in impressions per day

60.2%

Reduction in Poor URLs

Increase Functionality
Mobile-first User
Website Flexibility

The Challenge

Solution & Results