The Challenge
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Safetots
Solution:
Digital marketing strategies and account management across marketplaces delivering impactful results
Services:
Digital marketing strategies and account management across marketplaces delivering impactful results
Overview:
Established in 2003, Safetots have been offering the highest quality Baby Safety products for over 20 years. Safetots operate internationally out of the UK and the Netherlands and as a result operate on a number of marketplaces across Europe.
On Amazon, Safetots operate as both a Merchant and a Vendor in both the UK and Europe.
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The Challenge
Across both their Merchant and Vendor accounts in the UK, Safetots had seen their Amazon Ads spend increase, and their return on ad spend (ROAS) fall, which was squeezing profit margins. Similarly, overall sales had decreased from the levels previously experienced. Safetots also wished to grow internationally on Amazon by investing more heavily in advertising on Amazon in Europe.
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Our Approach
We completed an audit of Safetots’ current and historical advertising activity on both their Merchant and Vendor accounts, to identify opportunities to both grow sales and also increase return on ad spend (ROAS). The Merchant advertising account was identified as the main driver behind poor performance, with the Vendor account also experiencing a similar downturn in performance.
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Keyword Research & Targeting – Conducted keyword research and analysed historical search term reports to create segmented Amazon PPC campaigns, optimising bids based on product range profit margins
2
Sponsored Brands & Display Ads – Ran Sponsored Brands campaigns to increase brand presence, showcase new product launches, and upsell shoppers to minimise returns.
3
Retargeting Strategy – Used Sponsored Display campaigns to re-engage shoppers who viewed Safetots’ products but hadn’t purchased.
4
Placement Bid Optimisation – Adjusted bids for top-of-search placements based on product performance in each ad placement.
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Results
In just six months, Safetots achieved impressive Amazon advertising growth. The UK Merchant account saw a 224% ROAS increase, 67% higher ad sales, and a 56% lower CPC, while the Vendor account's ROAS rose by 123%, resulting in a combined 164% ROAS boost. Meanwhile, AYKO expanded Safetots' ads into Europe, driving a 657% rise in ad-attributed sales across five countries.
224%
ROAS Increase
67%
Increase In Ad Sales Revenue
56%
Reduction In Cost-Per-Click (CPC)
Results
In just six months, Safetots achieved impressive Amazon advertising growth. The UK Merchant account saw a 224% ROAS increase, 67% higher ad sales, and a 56% lower CPC, while the Vendor account's ROAS rose by 123%, resulting in a combined 164% ROAS boost. Meanwhile, AYKO expanded Safetots' ads into Europe, driving a 657% rise in ad-attributed sales across five countries.
224%
ROAS Increase
67%
Increase In Ad Sales Revenue
56%
Reduction In Cost-Per-Click (CPC)
