ACTIVE CLIENT

PREVIOUS CLIENT

Wynnstay

Solution:

Services:

Digital Strategy
Project Management
Technical Support
Technical SEO
Server Migration

Launch Website

Digital Strategy
Project Management
Technical Support
Technical SEO
Server Migration

Launch Website

Overview:

Wynnstay is a leading supplier of agricultural products and services, offering comprehensive solutions to farmers.

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Their operations span three key divisions: Feed, Arable, and Country Stores, making them a crucial partner for the agricultural industry.

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The Challenge

As part of our long-standing relationship with the Group, we identified a number of opportunities to review the keyword targeting on the category landing pages. As part of the research, we noticed that there was a discrepancy with the keyword they were targeting on the site, and what a user would typically search for.

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With this in mind, we identified a target keyword to increase organic sessions, organic users and organic revenue through more effective targeting of potential customers coming to the site via search engines.

Tackling Similar Problems? Get in Touch

The Challenge

As part of our long-standing relationship with the Group, we identified a number of opportunities to review the keyword targeting on the category landing pages. As part of the research, we noticed that there was a discrepancy with the keyword they were targeting on the site, and what a user would typically search for.

‍

“

We recently engaged Ayko for a project that needed to be delivered at pace, and the service we received was absolutely first class. A special mention must go to Will Brammer, whose professionalism, responsiveness and technical expertise were outstanding throughout. From the outset, Will understood our requirements, communicated clearly, and delivered high-quality work within challenging timescales. It is genuinely refreshing to work with a team that combines such strong technical capability with excellent customer service. Ayko's commitment to delivering the right outcome was evident at every stage, and the level of skill and professionalism they demonstrated exceeded our expectations. We would have no hesitation in recommending Ayko and Will to any organisation looking for a knowledgeable, dependable and highly capable partner.

”

Tom Sykes

IT Director

Server Migration

When Wynnstay PLC needed an urgent, last-minute platform launch, Ayko delivered a same-day server migration alongside enterprise-grade security hardening to get the new platform live on solid, well-protected infrastructure.

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Ayko began with technical consultation to architect and select the right server infrastructure for Wynnstay's specific workload. Following this strategic alignment, the team executed a complete server migration within a single day, transferring the core codebase and database while maintaining strict data integrity throughout.

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To guarantee stability and security at launch, Ayko implemented an optimised Cloudflare security perimeter. This masked the origin server's true IP address, enforced strict TLS encryption for data in transit, and deployed an advanced Web Application Firewall combined with DDoS mitigation, stopping malicious traffic at the edge before it could reach the network.

Solution & Results

After reviewing on-site opportunities, we focused on optimising Wynnstay’s ‘Fencing & Gates’ and ‘Dairy & Beef’ landing pages. We updated title tags, H1s, and descriptions to target key terms and added internal links to improve user experience and distribute authority. We also fixed 404 errors to ensure smoother navigation and prevent Google from wasting crawl budget.

45.36%

Increase in Organic Sessions YoY

475.5%

Increase in Organic Revenue YoY

70.26%

Increase in Organic Users YoY

Want Results? Get in Touch

Supporting Solutions & Projects

No items found.

Solution & Results

After reviewing on-site opportunities, we focused on optimising Wynnstay’s ‘Fencing & Gates’ and ‘Dairy & Beef’ landing pages. We updated title tags, H1s, and descriptions to target key terms and added internal links to improve user experience and distribute authority. We also fixed 404 errors to ensure smoother navigation and prevent Google from wasting crawl budget.

Want Results? Get in Touch

45.36%

Increase in Organic Sessions YoY

475.5%

Increase in Organic Revenue YoY

70.26%

Increase in Organic Users YoY

Supporting Solutions & Projects

No items found.

“

We recently engaged Ayko for a project that needed to be delivered at pace, and the service we received was absolutely first class. A special mention must go to Will Brammer, whose professionalism, responsiveness and technical expertise were outstanding throughout. From the outset, Will understood our requirements, communicated clearly, and delivered high-quality work within challenging timescales. It is genuinely refreshing to work with a team that combines such strong technical capability with excellent customer service. Ayko's commitment to delivering the right outcome was evident at every stage, and the level of skill and professionalism they demonstrated exceeded our expectations. We would have no hesitation in recommending Ayko and Will to any organisation looking for a knowledgeable, dependable and highly capable partner.

”

Tom Sykes

IT Director

The Challenge

Wynnstay approached Ayko with issues around site navigation, user journey, and low conversion rates. Our review revealed thousands of redirect chains slowing down the site and affecting crawlability. The complex structure also made it hard for users to find products, leading to higher exit rates due to poor navigation and a lack of clear paths from entry to conversion.

Site Navigation and Structure

Poor User Experience and User Journey

Poor Conversion Rates

Tackling Similar Problems? Get in Touch

The Challenge

Wynnstay approached Ayko with issues around site navigation, user journey, and low conversion rates. Our review revealed thousands of redirect chains slowing down the site and affecting crawlability. The complex structure also made it hard for users to find products, leading to higher exit rates due to poor navigation and a lack of clear paths from entry to conversion.

Tackling Similar Problems? Get in Touch

Solution & Results

The navigation project began with a full audit of Wynnstay’s URL structure to preserve existing SEO value. A site crawl revealed thousands of internal redirects and redirect chains, which we addressed ahead of the new navigation launch. Working closely with Wynnstay, we conducted keyword research to inform the new URLs and updated 299 internal links to maintain authority. Before deployment, we finalised a full redirect map and optimised all new pages by aligning title tags, H1s, meta descriptions, and category content with SEO best practices.

Since being deployed, we instantly saw a 134% increase in organic impressions on the site. Over the past 12 months, the site on average recorded 50,000 impressions a day. This then doubled recording 116,955 impressions on the 1st day post-launch:

6.24%

Increase in Organic Sessions MoM

6.60%

Increase in Engaged Sessions MoM

62.74%

Increase in Conversions MoM

Want Results? Get in Touch

Solution & Results

The navigation project began with a full audit of Wynnstay’s URL structure to preserve existing SEO value. A site crawl revealed thousands of internal redirects and redirect chains, which we addressed ahead of the new navigation launch. Working closely with Wynnstay, we conducted keyword research to inform the new URLs and updated 299 internal links to maintain authority. Before deployment, we finalised a full redirect map and optimised all new pages by aligning title tags, H1s, meta descriptions, and category content with SEO best practices.

Want Results? Get in Touch

6.24%

Increase in Organic Sessions MoM

6.60%

Increase in Engaged Sessions MoM

62.74%

Increase in Conversions MoM

The Challenge

Wynnstay needed a dedicated microsite integrated within their Magento setup. The deadline was tight, just five business days. Meeting this requirement required swift execution, seamless collaboration, and expertise in Magento’s infrastructure.

Tackling Similar Problems? Get in Touch

The Challenge

Wynnstay needed a dedicated microsite integrated within their Magento setup. The deadline was tight, just five business days. Meeting this requirement required swift execution, seamless collaboration, and expertise in Magento’s infrastructure.

Tackling Similar Problems? Get in Touch

Our Approach

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Solution & Results

Our technical team swiftly created the website, store, and store view within Magento. The microsite was first configured in a staging environment to conduct thorough testing and ensure all necessary settings were applied. To ensure consistency with Wynnstay’s existing site, we manually replicated the structure and content before deploying it live, two days after kickoff. It was imperative to work closely with the Adobe Commerce cloud team to ensure a smooth domain configuration and launch for Wynnstay.

Leveraging our expertise and active approach, we successfully delivered a fully functional microsite within an exceptionally tight timeframe, showcasing our ability to execute rapid, high-quality web solutions. This resulted in the site being delivered ahead of schedule, seamless Magento integration and client satisfaction.

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Solution & Results