ACTIVE CLIENT
PREVIOUS CLIENT

Mercedes

Solution:

Web development, performance, security and monitoring support

Services:

  • Digital Strategy
  • Project Management
  • Experience Design
  • Development & Technical Support
Web development, performance, security and monitoring support
  • Digital Strategy
  • Project Management
  • Experience Design
  • Development & Technical Support
Overview:

Mercedes-Benz South West is one of the largest dealership groups in the country, selling high-end cars locally and nationwide.

Since being selected as one of Mercedes-Benz’s key business partners, Mercedes-Benz South West has enjoyed fantastic success and recorded some significant business achievements.

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The Challenge

Mercedes-Benz South West required a state-of-the-art platform capable of showcasing their range of cars online. They also required integrations with in house systems for lead generation, including booking test drives, reservations, part exchange valuations, and enquiries.

The Challenge

Mercedes-Benz South West required a state-of-the-art platform capable of showcasing their range of cars online. They also required integrations with in house systems for lead generation, including booking test drives, reservations, part exchange valuations, and enquiries.

Our Approach

To provide a seamless and personalised shopping experience for users, we collaborated with the in-house development team to successfully deliver this complex solution.

1

Adobe Commerce (Magento 2) was chosen as the ideal ecommerce backend to integrate with a headless Vue Storefront front end, ensuring a robust and scalable solution for the project.

2

The project required updating the integration of the 'Bike Builder' customisation tool, enabling users to select various specifications and colour schemes for a personalised experience.

3

Through a collaborative effort, Ayko and the client’s team successfully delivered the updated platform, enhancing both the ecommerce functionality and user experience with the upgraded Bike Builder tool.

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Solution & Results

Since the website went live, Mercedes-Benz South West have seen the following improvements, when looking at year over year comparisons.

19%

Increase in Sessions

66%

Increase in Conversions

133%

Increase in Conversion Rate

Solution & Results

Since the website went live, Mercedes-Benz South West have seen the following improvements, when looking at year over year comparisons.

19%

Increase in Sessions

66%

Increase in Conversions

133%

Increase in Conversion Rate

The Challenge