The Challenge
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ACTIVE CLIENT
PREVIOUS CLIENT
G Johns
Solution:
Web development, performance, security and monitoring support
Services:
- Digital Strategy
- Project Management
- Experience Design
- Development & Technical Support
- PPC
- Technical SEO
Web development, performance, security and monitoring support
- Digital Strategy
- Project Management
- Experience Design
- Development & Technical Support
- PPC
- Technical SEO
Overview:
Founded in 1888 in North London, G Johns & Sons is a family-owned and operated business that is a specialist supplier to both trade and the public of the highest quality architectural ironmongery and brassware.
Boasting a comprehensive range of fixtures, fittings and finishes, G Johns’ range of products is suitable for any project large or small, domestic or commercial.
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“
Ayko has taken all the stress out of PPC management. Our strategy has shifted to a fluid budget that has no limit as long as we are hitting our ROI targets, we continue to hit and exceed our target and as a result our market share is growing monthly
”
Jeremy Barltrop
Director at G Johns & Sons
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Solution & Results
This project was a full site Magento 2 rebuild showing high level success stats since go-live.
32.72%
Increase in Revenue
16.33%
Increase in Conversion Rates
19.9%
Increase in Avg. Order Value
Solution & Results
This project was a full site Magento 2 rebuild showing high level success stats since go-live.
32.72%
Increase in Revenue
16.33%
Increase in Conversion Rates
19.9%
Increase in Avg. Order Value
“
Ayko has taken all the stress out of PPC management. Our strategy has shifted to a fluid budget that has no limit as long as we are hitting our ROI targets, we continue to hit and exceed our target and as a result our market share is growing monthly
”
Jeremy Barltrop
Director at G Johns & Sons
The Challenge
G Johns had been struggling to get category landing pages to rank on the 1st page of Google, meaning that they had been missing out on crucial opportunities to target users who are in the ready to purchase stage of the conversion funnel.
Low Search Ranking
Missing Crucial Opportuinies
Ongoing Development & Monitoring
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Solution & Results
We found keyword cannibalisation across category pages and title tags targeting multiple keywords, which weakened their performance. We simplified title tags and H1s to focus on unique, well-researched keywords for each page. For pages already on the first search results page but not in the top three, we improved meta descriptions using Google best practices and strong calls to action, which led to a significant boost in click-through rates.
Since making the optimisations, we have seen keywords move onto the first and second pages, including some that had not ranked before. Conversion rates have improved with keywords better aligned to user intent, and optimised meta descriptions have driven higher click-through rates.
32.6%
Increase in organic traffic YOY
35.7%
Increase in new users YOY
45.6%
Increase in organic revenue YOY
42.5%
Increase in non-branded clicks YOY
Solution & Results
We found keyword cannibalisation across category pages and title tags targeting multiple keywords, which weakened their performance. We simplified title tags and H1s to focus on unique, well-researched keywords for each page. For pages already on the first search results page but not in the top three, we improved meta descriptions using Google best practices and strong calls to action, which led to a significant boost in click-through rates.
Since making the optimisations, we have seen keywords move onto the first and second pages, including some that had not ranked before. Conversion rates have improved with keywords better aligned to user intent, and optimised meta descriptions have driven higher click-through rates.
32.6%
Increase in organic traffic YOY
35.7%
Increase in new users YOY
45.6%
Increase in organic revenue YOY
42.5%
Increase in non-branded clicks YOY
The Challenge
After a successful period of PPC management, we agreed with G Johns to increase their budget and unlock more paid media potential. With a baseline ROAS target in place, they uncapped spend, allowing us to scale activity and drive higher revenue and ROAS. As a result, G Johns has maintained this increased investment and continues to benefit from the strategy.
The Challenge
Solution & Results
At Ayko, we know that uncapped paid media spend is about maximising campaign value. We carried out full asset and ad group reviews, including ad, budget and bid optimisations, to ensure G Johns' campaigns matched their increased investment. We also monitored and managed performance daily to keep campaigns running efficiently and effectively.
The results delivered a year-on-year conversion increase of 571% and a 218% boost in ROAS, achieved with a 72% increase in overall spend. Starting with a target ROAS of 500%, performance consistently exceeded expectations, peaking at over 850% and never falling below 655%.
571%
Increase in Conversions YOY
218%
Increase in ROAS YOY
Solution & Results
We found keyword cannibalisation across category pages and title tags targeting multiple keywords, which weakened their performance. We simplified title tags and H1s to focus on unique, well-researched keywords for each page. For pages already on the first search results page but not in the top three, we improved meta descriptions using Google best practices and strong calls to action, which led to a significant boost in click-through rates.
Since making the optimisations, we have seen keywords move onto the first and second pages, including some that had not ranked before. Conversion rates have improved with keywords better aligned to user intent, and optimised meta descriptions have driven higher click-through rates.
32.6%
Increase in organic traffic YOY
35.7%
Increase in new users YOY
45.6%
Increase in organic revenue YOY
42.5%
Increase in non-branded clicks YOY
