The Challenge
Menu
ACTIVE CLIENT
PREVIOUS CLIENT
JML
Solution:
Digital marketing strategies and account management across SEO accounts delivering impactful results
Services:
Digital marketing strategies and account management across SEO accounts delivering impactful results
Overview:
JML are a worldwide company selling over 2,000 products to 50 countries.
JML offers an array of products from ‘clever cookware and speedy-cleaning equipment to smart storage ideas and beauty hacks’.
Skip to a specific project...
The Challenge
JML approached us with a brief of ensuring that the website was technically sound, ensuring search engines can crawl and index all of the valuable content. We began the project by having a full scrape of the site to ensure that it was best optimised for organic performance. The SEO team soon noticed that there were critical technical errors which were preventing Google and other search engines from crawling and indexing all content. JML had one key goal and that was to drive more users to the site, which will ultimately lead to an increase in revenue.
“
”
Our Solution
When the SEO team performed a full site audit, they soon uncovered areas for improvement, which were critical for SEO performance.
When the SEO team conducted a full site audit, they quickly identified several critical issues impacting performance. Thousands of internal links were pointing to 404 errors, while others were passing through redirects, wasting valuable crawl budget. Incorrect hreflang references were affecting site indexing, and the blog section lacked high-quality content.
Additionally, keyword targeting was too broad across both PLPs and PDPs, and the low-quality content in PLP descriptions was negatively affecting conversion rates.Addressing these challenges became essential for improving the site's overall SEO performance.
1
2
3
4
5
6
7
8
Solution & Results
Our optimisations delivered impressive results. Between February 1st and May 15th, JML experienced a 3.7% MoM increase in non-branded clicks, totalling 44,184. Impressions also saw a notable 12.5% rise, reaching 4.3 million MoM. In April alone, organic sessions surged by 14.6%, bringing in 31,000 new users, a strong 11.6% MoM growth. Most significantly, organic revenue increased by 24.5% during this period and has continued to climb since implementing our strategy.
24.5%
Increase in Organic Revenue
14.6%
Increase in Organic Sessions
11.6%
Increase in New Users
Solution & Results
Our optimisations delivered impressive results. Between February 1st and May 15th, JML experienced a 3.7% MoM increase in non-branded clicks, totalling 44,184. Impressions also saw a notable 12.5% rise, reaching 4.3 million MoM. In April alone, organic sessions surged by 14.6%, bringing in 31,000 new users, a strong 11.6% MoM growth. Most significantly, organic revenue increased by 24.5% during this period and has continued to climb since implementing our strategy.
24.5%
Increase in Organic Revenue
14.6%
Increase in Organic Sessions
11.6%
Increase in New Users
