The Challenge
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ACTIVE CLIENT
PREVIOUS CLIENT
Chia Charge
Solution:
Web development, performance, security and monitoring support
Services:
Digital Strategy
Project Management
Experience Design
Development & Technical Support
Web development, performance, security and monitoring support
Digital Strategy
Project Management
Experience Design
Development & Technical Support
Overview:
Founded in 2012, Chia Charge is a brand based around the use of chia seeds, supplying energy and protein bars for anyone who wants energy and protein for their regular exercise, training and events.
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Solution & Results
We undertook keyword research and created Amazon PPC campaigns according to best practices to help scale and grow Chia Charge's Amazon sales, whilst also hitting or exceeding the agreed ROAS target.
Using a range of sponsored product campaigns, including both keyword and product matching campaigns, we helped Chia Charge's existing products further penetrate the highly competitive sports nutrition market. Furthermore, sponsored products campaigns also were created for new products, to increase awareness and demand for these new products. Sponsored Brands campaigns were also utilised in a brand defence strategy, to protect loyal customers from competitors.
Additionally, Sponsored Display campaigns were setup to retarget Amazon shoppers who had viewed Chia Charge's products recently, but not yet purchased. As a result, AYKO helped Chia Charge to increase average order value and brand loyalty, whilst decreasing the advertising cost of sales (ACOS) on Amazon. Therefore, not only growing Amazon as a sales channel, but also increasing its profitability.
102%
Increase In Monthly Sales YOY
36%
Reduction In Cost Per Click (CPC)
4.1
ROAS
24%
ACOS
Solution & Results
We undertook keyword research and created Amazon PPC campaigns according to best practices to help scale and grow Chia Charge's Amazon sales, whilst also hitting or exceeding the agreed ROAS target.
Using a range of sponsored product campaigns, including both keyword and product matching campaigns, we helped Chia Charge's existing products further penetrate the highly competitive sports nutrition market. Furthermore, sponsored products campaigns also were created for new products, to increase awareness and demand for these new products. Sponsored Brands campaigns were also utilised in a brand defence strategy, to protect loyal customers from competitors.
Additionally, Sponsored Display campaigns were setup to retarget Amazon shoppers who had viewed Chia Charge's products recently, but not yet purchased. As a result, AYKO helped Chia Charge to increase average order value and brand loyalty, whilst decreasing the advertising cost of sales (ACOS) on Amazon. Therefore, not only growing Amazon as a sales channel, but also increasing its profitability.
102%
Increase In Monthly Sales YOY
36%
Reduction In Cost Per Click (CPC)
4.1
ROAS
24%
ACOS
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The Challenge
As part of Ayko's on-going Marketplace management, Prime Day was identified as a key opportunity to capitalize on the surge of traffic experienced on Amazon over the event. A strategy needed to be devised to capture demand profitably, as other brands on Amazon are similarly aggressive with advertising and deals over the Prime Day period, which can lead to increased an advertising cost of sales if not closely managed.
The Challenge
As part of Ayko's on-going Marketplace management, Prime Day was identified as a key opportunity to capitalize on the surge of traffic experienced on Amazon over the event. A strategy needed to be devised to capture demand profitably, as other brands on Amazon are similarly aggressive with advertising and deals over the Prime Day period, which can lead to increased an advertising cost of sales if not closely managed.
Our Approach
We started by assessing the current circumstance to find areas where we could make improvements, focusing on increasing the efficiency and effectiveness of our Amazon advertising campaigns.
1
Applied 20–30% Prime Exclusive Discounts and increased ad spend by 94% vs. previous week.
2
Boosted bids and placement modifiers by 25–35%, and raised campaign budgets 50–75% to stay competitive during high-traffic Prime Day.
3
Used Sponsored Brands with aggressive bidding to protect branded keywords and maintain top search visibility.
4
Deployed Sponsored Display retargeting to re-engage non-purchasing visitors, driving post-event conversion growth.
5
6
7
8
Results
As a result, by effectively utilising Sponsored Products, Sponsored Brands, and Sponsored Display campaigns to capture demand over the Prime Day event, advertising sales revenue increased by 64% compared to the preceding week.
231%
increase in orders compared to the same period in the previous month (MoM)
201%
increase in sales revenue compared to the same period in the previous month (MoM)
Results
As a result, by effectively utilising Sponsored Products, Sponsored Brands, and Sponsored Display campaigns to capture demand over the Prime Day event, advertising sales revenue increased by 64% compared to the preceding week.
231%
increase in orders compared to the same period in the previous month (MoM)
201%
increase in sales revenue compared to the same period in the previous month (MoM)
The Challenge
Our Approach
We started by assessing the current circumstance to find areas where we could make improvements, focusing on increasing the efficiency and effectiveness of our Amazon advertising campaigns.
1
Applied 20–30% Prime Exclusive Discounts and increased ad spend by 94% vs. previous week.
2
Boosted bids and placement modifiers by 25–35%, and raised campaign budgets 50–75% to stay competitive during high-traffic Prime Day.
3
Used Sponsored Brands with aggressive bidding to protect branded keywords and maintain top search visibility.
4
Deployed Sponsored Display retargeting to re-engage non-purchasing visitors, driving post-event conversion growth.
5
6
7
8
Solution & Results
As a result, by effectively utilising Sponsored Products, Sponsored Brands, and Sponsored Display campaigns to capture demand over the Prime Day event, advertising sales revenue increased by 64% compared to the preceding week.
231%
increase in orders compared to the same period in the previous month (MoM)
201%
increase in sales revenue compared to the same period in the previous month (MoM)
