The Challenge
Ribble came to Ayko with very specific ecommerce requirements for their new project.
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ACTIVE CLIENT
PREVIOUS CLIENT
Ribble Cycles
Solution:
Web development, performance, security and monitoring support
Services:
- Digital Strategy
- Project Management
- Experience Design
- Development & Technical Support
Web development, performance, security and monitoring support
- Digital Strategy
- Project Management
- Experience Design
- Development & Technical Support
Overview:
Ribble Cycles is a renowned British bicycle manufacturer, established in 1897 and based in Preston, England. Known for producing high-performance bikes, Ribble offers a wide range of products, including road bikes, mountain bikes, gravel bikes, and electric bikes.
The company is recognised for its innovative designs and custom-built options, allowing cyclists to tailor their bikes to specific needs. Ribble has built a strong reputation for quality craftsmanship, cutting-edge technology, and excellent customer service, making it a popular choice among both amateur and professional cyclists.
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The Challenge
Ribble came to Ayko with very specific ecommerce requirements for their new project.
They required a state of the art ecommerce platform that could be flexible enough to deal with complex requirements, but one that was future proof to updates in technology and business decisions relating to rapid growth.
“
Ayko’s expertise has helped us deliver a best-in-class ecommerce platform. We’ve worked with AYKO for a number of years now - they helped us build the original bike builder we launched in 2016 - and their expertise ensured we delivered results.
”
Matt Lawson
Ribble Cycles
Our Approach
To provide a seamless and personalised shopping experience for users, we collaborated with the in-house development team to successfully deliver this complex solution.
1
Adobe Commerce (Magento 2) was chosen as the ideal ecommerce backend to integrate with a headless Vue Storefront front end, ensuring a robust and scalable solution for the project.
2
The project required updating the integration of the 'Bike Builder' customisation tool, enabling users to select various specifications and colour schemes for a personalised experience.
3
Through a collaborative effort, Ayko and the client’s team successfully delivered the updated platform, enhancing both the ecommerce functionality and user experience with the upgraded Bike Builder tool.
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Solution & Results
Since the website went live, Ribble have seen the following improvements, when looking at year over year comparisons:
38%
Increase in CVR
55%
Increase in AOV
16%
Reduction in Bounce Rate
Solution & Results
Since the website went live, Ribble have seen the following improvements, when looking at year over year comparisons:
38%
Increase in CVR
55%
Increase in AOV
16%
Reduction in Bounce Rate
“
Ayko’s expertise has helped us deliver a best-in-class ecommerce platform. We’ve worked with AYKO for a number of years now - they helped us build the original bike builder we launched in 2016 - and their expertise ensured we delivered results.
”
Matt Lawson
Ribble Cycles
