Ayko took a multi-channel, integrated approach to meet Cleanology’s objectives.

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Digital PR

The PR team developed a research-led campaign titled “British Office Workers’ Shocking Hygiene Habits.” To generate newsworthy content, Ayko partnered with a third-party research provider to survey UK office workers about handwashing behaviours. This enabled the team to uncover headline-grabbing statistics to support a press release and accompanying infographic, positioning Cleanology as a thought leader in workplace hygiene.

The assets were distributed to national, consumer, regional, and trade publications, earning widespread media attention and backlinks to Cleanology’s office cleaning landing pages.

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Website Redesign and Webflow Development

Ayko redesigned and rebuilt Cleanology’s website in Webflow, using a low-code, modular development approach. The new site launched within the ten-week deadline, showcasing the rebrand with a fresh look, improved UX, and an emphasis on conversion. Flexible modules allow the client to easily build new pages, while design decisions were guided by CRO best practices to maximise lead generation.

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Paid Media Optimisation

To enhance PPC performance, Ayko restructured Cleanology’s paid media strategy by shifting the conversion focus from phone calls to form submissions, resulting in higher lead quality. They implemented first-party data tactics, including Negative Customer Match lists, to filter out disqualified leads and improve targeting. Enhanced Conversions were set up to capture customer data at the point of conversion, enabling more accurate optimisation and reporting. The keyword strategy prioritised long-tail, low-competition terms, reducing CPCs by 80%. Ayko diversified the campaign mix by introducing Display, Performance Max, and Demand Gen campaigns, expanding reach while mitigating rising search costs. Continuous asset and copy testing refined ad performance, and advanced Google Ads tagging ensured data-driven insights and precise measurement.