Ladderstore and AYKO’s PPC team worked together on a strategy designed around machine learning and utilising the latest Google product features including Smart Shopping alongside a clear set of goals for revenue growth, to create a strong strategy in order to achieve this.
Ladderstore
How AYKO helped to boost Ladderstore’s revenue by 165% through leveraging a strong PPC strategy.
Ladderstore
Ladderstore are the experts in working at height solutions. If you are looking for ladders, work platforms, mobile towers or even bespoke solutions they provide a wide range of ladders and access equipment for every task.
Headquarters
Bolton
165%
Increased Revenue
66%
Increased Return On Ad Spend
22%
Increase in Total Conversions
The Main Objective
Ladderstore were looking to increase their sales and revenue whilst achieving a minimum profitable return on investment of 10:1. They required a strong PPC campaign to help them boost their sales and in turn increase overall revenue.
The Solution
The AYKO PPC team created a new strategy for Ladderstore, implementing a full rebuild of the account utilising multiple channels across Google and Microsoft advertising including search, shopping and display campaigns to achieve the client’s objectives.
We focused on in-depth keyword research, Account structure and optimised bidding, separating traffic into B2B and B2C based campaigns to target both markets and optimise bidding to be as competitive as possible, at the right time, for the right customers.
Using data analysis to identify Ladderstore’s key product ranges, audience and conversion behaviour we optimised campaigns to achieve maximum conversions for high value and high margin products to help the client achieve their return on investment objectives.
The Results
Ladderstore has seen incredible success off the back of this recent PPC strategy. By tailoring their campaigns to meet their goals, we helped Ladderstore achieve 165% in revenue increase and a ROAS increase of 66%. Alongside these impressive results, total conversions for Ladderstore increased by 22%.
“AYKO restructured our PPC account to help boost sales and generate a variety of orders across our different product lines. We’re thrilled to have seen a good mix of products being sold and a much higher value of sales orders too. We are really starting to see the benefits of our PPC strategy and look forward to seeing how it continues to perform.” David Potter - Digital Marketing Manager, Ladderstore.
What’s next?
