Traidcraft is the original fair trade pioneer in the UK - challenging the norm, fighting injustices and breaking rules for over four decades. We advocate the importance of organic farming, sustainability and transparency to the lives of growers and artisans around the world.

UX/CRO Enhancement Helped Improve Poor Bounce Rate

After a long period of focusing purely on development improvements and upgrades, Traidcraft wanted to look at enhancements to the overall site usability and increased ecommerce conversion rates.


Improved Bounce Rate of Product Listing Pages


Improvement of Value of Product List Pages


Increase in Conversion Rates (for sessions using site search)