Traidcraft

Traidcraft is the original fair trade pioneer in the UK - challenging the norm, fighting injustices and breaking rules for over four decades. We advocate the importance of organic farming, sustainability and transparency to the lives of growers and artisans around the world.

Headquarters

Gateshead

Services we provided

  • Adobe Commerce Cloud

25%

Improved Bounce Rate of Product Listing Pages

30%

Improvement of Value of Product List Pages

11.9%

Increase in Conversion Rates (for sessions using site search)

UX/CRO Enhancement Helped Improve Poor Bounce Rate

After a long period of focusing purely on development improvements and upgrades, Traidcraft wanted to look at enhancements to the overall site usability and increased ecommerce conversion rates.