Ladderstore and AYKO’ PPC team worked together on a strategy designed around machine learning and utilising the latest Google product features including Smart Shopping alongside a clear set of goals for revenue growth, to create a strong strategy in order to achieve this.
Not only did our PPC specialists help Ladderstore to meet their goals, they helped them to exceed above expectations and deliver some fantastic results. Continue reading to find out how these goals were met and how successful the strategy was.
Established in 2004, Ladderstore strives to provide a safe working at height solution for both business and personal use. Through supplying only certified and approved products on the market, they are able to ensure customers safe and suitable products as well as maintaining excellent customer service.
The Main Objective
Ladderstore were looking to increase their sales and revenue whilst achieving a minimum profitable return on investment of 10. They required a strong PPC campaign to help them boost their sales and in turn increase overall revenue.
The AYKO PPC team created a new strategy for Ladderstore, Implementing a full rebuild of the account utilising multiple channels across Google and Microsoft advertising including Search, shopping and display campaigns to achieve the client’s objectives.
We focussed on in-depth keyword research, Account structure and optimised bidding, separating traffic into B2B and B2C based campaigns to target both markets and optimise bidding to be as competitive as possible, at the right time, for the right customers.
Using data analysis to identify Ladderstores key product ranges, audience and conversion behaviour we optimised campaigns to achieve maximum conversions for high value and high margin products to help the client achieve their return on investment objectives.
Ladderstore has seen incredible success off the back of this recent PPC strategy. By tailoring their campaigns to meet their goals, we helped Ladderstore achieve 165% in revenue increase and a ROAS increase of 66%. Alongside these impressive results, total conversions for Ladderstore increased by 22%.
“AYKO restructured our PPC account to help boost sales and generate a variety of orders across our different product lines. We’re thrilled to have seen a good mix of products being sold and a much higher value of sales orders too. We are really starting to see the benefits of our PPC strategy and look forward to seeing how it continues to perform.” David Potter - Digital Marketing Manager, Ladderstore
Grow Your PPC Strategy with AYKO
We pride ourselves on providing a strong, tailored PPC strategy to meet the requirements of each of our clients. Whether you’re looking to increase revenue or conversions like Ladderstore, or you simply want to improve your ROAS, our team of PPC experts are on hand to help. Get in touch today to find out how we can help you evolve your PPC strategy.