ACTIVE CLIENT

PREVIOUS CLIENT

Livity Life

Solution:

Creating a streamlined, content-first digital experience for Livity Life

Services:

UX Design
UI Design
Webflow Development

Launch Website

Creating a streamlined, content-first digital experience for Livity Life

UX Design
UI Design
Webflow Development

Launch Website

Overview:

Livity Life specialises in assistive care for the elderly, offering in-store services and products designed to support independent living. As the business evolved, its digital presence needed to better reflect its focus on accessible, informative and supportive care.

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Having previously worked with Livity Life on their Magento website, Ayko was brought in to deliver a full replatform and redesign. The goal was to move away from unnecessary ecommerce functionality and create a content-led platform that was easier to manage, while introducing a more professional and medically aligned brand identity.

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The Challenge

Livity Life’s existing website was built on Magento, a platform that no longer aligned with the needs of the business. With no requirement for ecommerce functionality, the site had become overly complex and difficult to manage.

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Content updates were time consuming, limiting the team’s ability to keep information current and relevant. This reduced opportunities to improve visibility and engagement, particularly in an area where clear, accessible content is essential.

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The new site needed to achieve several key objectives from the outset:

Transition to a content-first platform that is easy to manage and update

Remove unnecessary ecommerce functionality to simplify the user experience

Refresh the brand to feel more professional, clear and aligned with a medical audience

Alongside this, the experience needed to be designed with the end user in mind, ensuring information was easy to navigate and understand for an older audience.

Tackling Similar Problems? Get in Touch

The Challenge

Livity Life’s existing website was built on Magento, a platform that no longer aligned with the needs of the business. With no requirement for ecommerce functionality, the site had become overly complex and difficult to manage.

‍

The new site needed to achieve several key objectives from the outset:

Transition to a content-first platform that is easy to manage and update

Remove unnecessary ecommerce functionality to simplify the user experience

Refresh the brand to feel more professional, clear and aligned with a medical audience

Alongside this, the experience needed to be designed with the end user in mind, ensuring information was easy to navigate and understand for an older audience.

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The Approach

Ayko designed and developed a new Webflow website that prioritised clarity, usability and content accessibility.

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The approach focused on creating a clean and intuitive experience that made it easier for users to find and understand key information, while ensuring the platform was simple for the Livity Life team to manage internally. Particular attention was given to how content was structured and presented. Information was simplified and organised to avoid overwhelming users, with clear navigation and thoughtful layouts that support ease of use for an older demographic.

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The project also introduced a refreshed visual identity, bringing a more modern and professional tone to the brand while maintaining familiarity for existing users.

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Key elements of the solution included:

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Migration from Magento to Webflow, removing unnecessary functionality and enabling a flexible CMS
A simplified, content-led user experience designed around clarity and accessibility
A refreshed visual design aligned with a more medical and professional brand direction
Structured onboarding and training to ensure the client could confidently manage the new platform
Ongoing collaboration through regular check-ins to support a smooth transition

The Result

Ayko successfully delivered a fully replatformed and redesigned website that better aligns with Livity Life’s current business model and audience needs.

The new site provides a significantly improved foundation for content management, enabling the team to update and expand their content with ease. This supports greater agility and opens up new opportunities to improve visibility and engagement over time.

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The user experience has been simplified and refined, making key information more accessible and easier to navigate, particularly for older users. At the same time, the updated visual identity presents a more professional and trustworthy brand. The project has also positioned Livity Life for future growth, with a scalable platform and ongoing support discussions already in place to continue evolving the site.

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Supporting Solutions & Projects

No items found.

The Result

Ayko successfully delivered a fully replatformed and redesigned website that better aligns with Livity Life’s current business model and audience needs.

Want Results? Get in Touch

‍

Supporting Solutions & Projects

No items found.

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Transition to a content-first platform that is easy to manage and update

Remove unnecessary ecommerce functionality to simplify the user experience

Refresh the brand to feel more professional, clear and aligned with a medical audience

Alongside this, the experience needed to be designed with the end user in mind, ensuring information was easy to navigate and understand for an older audience.

Tackling Similar Problems? Get in Touch