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The new front door to your store.

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ChatGPT has become the fastest growing channel in digital commerce, processing billions of prompts a day and already capturing a meaningful share of search queries once owned by traditional engines. For many shoppers, the buying journey no longer starts with a search bar. It starts with a conversation.

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This guide explains how ChatGPT Ads work, from campaign types and targeting to bidding and conversion tracking, so you can understand what's involved in showing up at the exact moment a customer is discovering, comparing and deciding what to buy.