/ Performance Marketing
ChatGPT Ads

ChatGPT Advertising Agency

Reach people while they explore options, compare choices and make decisions in ChatGPT.

Ayko helps brands plan, launch and optimise ChatGPT Ads with a practical, performance-led approach. From campaign strategy and creative to measurement and ongoing optimisation, we help you test this emerging channel with the right foundations in place.

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ChatGPT Ads are paid placements that appear separately from ChatGPT’s answers. They are selected using conversational context and relevance signals, creating a new opportunity for eligible brands to show up when people are actively considering what to do next.

Bring your brand into the moments that shape decisions

ChatGPT is becoming an important environment for product research, comparison and discovery. People use it to work through options, weigh up trade-offs and decide their next step, often within a single conversation.
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Advertising in ChatGPT is not traditional keyword search, and it is not a way to influence ChatGPT's answers. Ads are clearly labelled and remain separate from responses. Instead, campaigns use relevance signals, including ad creative, landing pages and contextual hints, to help identify suitable conversations.
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Ayko turns those product capabilities into a structured, measurable test programme. We define where ChatGPT Ads can add value in your wider media mix, build campaigns that meet platform requirements, and optimise against the outcomes that matter to your business.

Our ChatGPT Advertising Services

Ayko provides a focused range of AI PPC services designed to improve paid media performance through smarter insights and continuous optimisation.

Clear ChatGPT Ads strategy shaped by your goals and market

Full account and campaign setup, structured for a strong start

Context hints mapped to your audiences, products and use cases

Compelling ad creative paired with conversion-focused landing pages

CPC and CPM management tuned to reach or traffic goals

Conversion tracking connected to your analytics, CRM and ecommerce

Policy and brand-safety checks to reduce delays before launch

Performance data turned into clear, actionable recommendations

Ongoing testing and optimisation as the platform evolves

A measured route into a new advertising channel

ChatGPT Ads is still developing, with availability, eligible categories and features expanding over time. That makes disciplined testing essential.

Ayko helps you start with a defined objective, focused test budget and meaningful measurement plan. We combine creative, media and technical expertise to help you learn quickly—without overstating what the platform can do today.

Want to know what we can do for your ChatGPT Ads? Get in touch

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FAQs About ChatGPT Ads

ChatGPT advertising is a paid media product that allows eligible advertisers to show clearly labelled ads below relevant ChatGPT conversations. Ads include an advertiser name, logo, headline, description, image and landing page, and remain separate from ChatGPT’s answers.

No. OpenAI states that ads are separate from ChatGPT’s responses and do not influence the answers users receive. ChatGPT Ads should be treated as a paid media channel, not as a way to alter organic answers.

Campaigns use contextual relevance rather than traditional exact-match keyword targeting. Advertisers can provide context hints about relevant conversations, topics or keywords, alongside their creative and landing page. These signals help guide matching but do not guarantee placement in a specific chat.

Access is being rolled out gradually through partners and a beta self-serve Ads Manager. Availability can depend on market, advertiser eligibility and category rules, which are continuing to evolve. Ayko can help assess whether ChatGPT Ads is currently appropriate for your brand.

ChatGPT Ads currently supports Reach campaigns, bought on a CPM basis, and Clicks campaigns, bought on a CPC basis. Advertisers set maximum bids at ad-group level and can manage budgets and pacing through Ads Manager.

Ads Manager reporting includes metrics such as impressions, clicks, spend, CTR, average CPC, average CPM and conversions. We also use UTM parameters and your existing analytics platform to understand post-click behaviour and commercial contribution.

During the early phase, advertising is focused on selected consumer categories, including household and consumer goods, local services, travel and entertainment, and digital products and education. Some regulated categories face additional restrictions, review or are not currently eligible.

Ayko brings together paid-media strategy, creative, technical measurement and ecommerce expertise to help you run a structured test. We keep activity grounded in the platform’s live capabilities, policies and reporting—then use the results to guide the next investment decision.