The Challenge
Label Weavers’ US Amazon account had been managed using an automated AI bidding system that prioritised scale, but lacked strategic control. This resulted in inconsistent performance, with frequent bid fluctuations impacting campaign stability and limiting overall efficiency.
The account structure had become increasingly complex, with duplicated campaigns and inconsistent product grouping across variation families. This made it difficult to manage performance effectively, particularly where conversion rates varied across products and price points.
The account required a structured reset to address three core challenges:
In addition, Sponsored Brands and Sponsored Display activity were significantly underutilised, with minimal campaign coverage and little strategic direction. This limited Label Weavers’ ability to build brand visibility at the consideration stage and re-engage high-intent users through retargeting. As a result, the account was overly reliant on lower-funnel activity, restricting its ability to scale efficiently and capture demand across the full customer journey.
