The homepage was designed to help users understand the breadth of the range and quickly navigate into relevant products. Product pages were developed to go beyond standard ecommerce layouts, using richer content areas to showcase features, benefits and design detail in a more engaging way. Alongside this, the site needed to support more practical user needs, particularly for specifiers and trade audiences who required easy access to technical information and supporting documentation.

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Key elements of the solution included:

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• A refined visual design that reflected the premium Metlex brand and made strong use of high quality product imagery
• Tailored product page content that gave more space for storytelling, product benefits and design detail
• A user journey that helped visitors explore finishes, colours, shapes, sizes and configuration options across the range
• Access to technical documents and downloadable resources to support professional research and specification
• Bespoke interface details and branded interactions that added to the overall quality and feel of the site
• A fully responsive build optimised for mobile and desktop browsing

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Results

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Ayko successfully launched the new Metlex website in time for its key deadline, giving the brand a premium digital platform from which to grow.

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The finished site delivered a polished first web presence for Metlex, brought the rebrand to life online and created a user journey that supports both inspiration and technical evaluation. Just as importantly, it established a strong foundation for the future, with the site positioned to evolve into a fuller ecommerce experience over time.