Launching Silverfish’s New Digital Experience

Silverfish

A Specialist distributor providing all your cycling needs, from clothing and tools to state-of-the-art bicycles.

Headquarters

Cornwall, UK

The Client

Silverfish is a specialist distributor serving the cycling industry with a strong reputation for quality, service, and a premium brand portfolio.

The Brief

Silverfish approached AYKO seeking a fresh, modern redesign of their website. Their priorities were clear: a mobile-first user experience, increased functionality tailored to B2B clients, and the flexibility to support future international expansion with dedicated storefronts for the EU and Germany.

The Solution

AYKO designed and developed a bespoke Adobe Commerce website tailored specifically for Silverfish’s B2B needs. Key features included:

Custom Price List System: Enabled tiered discounts across different supplier brands, giving Silverfish greater flexibility and control over its pricing strategy.
ERP Integration: Orders placed online are seamlessly exported into Silverfish’s internal systems, improving efficiency and reducing manual processes.
Shipping Optimisation: A table rate shipping system was implemented for compatibility with UK postcodes, alongside a dynamic free shipping threshold progress bar to encourage larger orders.
SEO Migration: A comprehensive SEO strategy ensured that existing rankings were preserved and increased during the transition to the new platform.

The Results

The new site is live and already delivering on Silverfish’s goals. The modern interface, B2B functionality, and operational integrations have streamlined the user journey and internal workflows alike. Setting the stage for scalable, international growth.

Want a fresh new look for your website too?

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