Foreword
A rebrand is only as strong as the experience that introduces it. When Fera prepared to launch their refreshed identity, the priority was to ensure the first touchpoint on the site clearly reflected the new direction while delivering impact from day one. This case study looks at how a focused scope, close collaboration and efficient delivery helped transform a new design system into a live landing page in just ten days.
As part of our ongoing ecommerce partnership with Fera, we supported the rapid delivery of a new landing page following their rebrand and updated design system. The objective was clear, to create a modern, engaging entry point that accurately reflected Fera’s evolving mission and enhanced the experience for users landing on the site.
Working collaboratively with the client to understand the brand messaging and content they wanted to launch with, guiding journeys throughout the rest of the site.
Using the design system as a framework, careful consideration was given to layout, typography, spacing and visual hierarchy to ensure content was easy to scan and key messages stood out.
Utilising Webflow as the build platform to support this rapid development and flexibility, it allowed the team to move efficiently from design into build, making refinements in real time and ensuring the final page was fully responsive and future ready.
By maintaining a clear delivery plan and a tight feedback loop, the project progressed quickly without compromising on detail or quality.
The new landing page was successfully launched within a 10 day timeframe, providing Fera with a clean, modern and on brand entry point for users. The refreshed design enhanced the overall appearance of the site and delivered a more professional and engaging first impression.
This project demonstrates how a focused scope, strong design foundations and the right technology can come together to deliver high quality results at speed.
