With Optimise, users can run A/B tests with ease, explore different content layouts, and experiment with calls-to-action to discover what drives the most impact. Personalisation tools allow content to be tailored for different audience segments, making every visitor feel that the website is speaking directly to them.

The AI-powered capabilities further streamline optimisation by testing multiple variables simultaneously and automatically serving the most effective content in real time. By combining experimentation, personalisation, and analytics, Webflow Optimise empowers teams to make data-driven decisions, enhance engagement, and maximise conversions without needing extensive developer support.

So what can you test?

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The possibilities are endless but some to name a few include:

  • Track clicks to other pages - This lets you test how changes impact user behaviour, helping you boost clicks to priority pages or understand if certain updates are diverting attention elsewhere,  giving you actionable insights to optimise the user journey.
  • Element Interactions - Track specific clickable elements, like CTAs, to see how users interact with key actions and measure the impact of design or content changes.
  • Device Personalisation - Tailor experiences based on device type or whether a user is returning, delivering a more relevant and seamless journey for each visitor.
  • Locations  - Serve content based on a user’s location or local time, ensuring information is contextually relevant and delivered when it matters most.
  • User Behaviour - Target experiences based on previous actions, such as pages visited, elements clicked, or other concurrent tests, creating a more guided and meaningful journey.
  • Source - Personalise content based on how users arrived, whether via paid social, direct navigation, or specific UTM sources; aligning the experience with their point of entry and intent.

Available as an add-on for Webflow plans, Optimise helps you connect with your clients first-hand by providing clear insight into how they engage with your website. Through testing and personalisation tools, you can refine messaging, adjust layouts, and tailor experiences to different audience segments based on real user behaviour rather than assumption. This allows you to continuously develop and improve your site, creating more relevant, engaging experiences that strengthen client relationships and drive meaningful results.

If you would like to learn more about how Optimise could support your website goals, please get in touch with us for further information.