ACTIVE CLIENT

PREVIOUS CLIENT

Croydex

Solution:

Digital marketing strategies and account management across SEO accounts delivering impactful results

Services:

Launch Website

Digital marketing strategies and account management across SEO accounts delivering impactful results

Launch Website

Overview:

Croydex is one of the leading suppliers of bathroom accessories that focus on in-house design.

‍

Croydex offers a professional range of products that feature top-of-the-range materials without compensating for installation or fixings.

Skip to a specific project...

The Challenge

Croydex approached us at Ayko with a multifaceted objective: They wanted to improve the overall crawl ability of the site and increase visibility for core terms like 'Toilet Seats' and 'Shower Curtain'. While simultaneously targeting non-branded users unaware of the brand to increase overall site-wide conversions.

Improve Visibility for core terms

Increase Site-wide Conversions

Improve Crawl Ability of the Site

Croydex sought a bespoke SEO strategy that would address the site’s technical and content aspects.

Tackling Similar Problems? Get in Touch

The Challenge

Croydex approached us at Ayko with a multifaceted objective: They wanted to improve the overall crawl ability of the site and increase visibility for core terms like 'Toilet Seats' and 'Shower Curtain'. While simultaneously targeting non-branded users unaware of the brand to increase overall site-wide conversions.

Improve Visibility for core terms

Increase Site-wide Conversions

Improve Crawl Ability of the Site

Croydex sought a bespoke SEO strategy that would address the site’s technical and content aspects.

“

”

Our Approach

Croydex approached us at Ayko with a multifaceted objective: They wanted to improve the overall crawl ability of the site and increase visibility for core terms like 'Toilet Seats' and 'Shower Curtain'. While simultaneously targeting non-branded users unaware of the brand to increase overall site-wide conversions.

Resolving 404 navigation errors and updating broken internal links.

Optimising the robots.txt file to prevent unnecessary URLs from being crawled.

Optimising product URLs and addressing duplicate Product Listing Pages (PLPs).

Conducting thorough keyword research and mapping to align content with user intent.

Adding an XML Sitemap in the robots.txt file for better search engine visibility.

Eliminating unnecessary internal redirects to enhance crawl efficiency.

Results

Since implementing the SEO strategy, Croydex has seen remarkable improvements to its site. A standout achievement is the surge in keyword rankings, with ‘Toilet Seats‘ now securing the 2nd position on Google, a significant leap from the previous 58th rank. Moreover, Croydex has secured 1st-page rankings for terms such as ‘D-Shaped Toilet Seats’ (4th position, previously 10th) and ‘Shower Curtains’ (6th position, previously 19th).

110%

Increase in Non-Branded Clicks

27.96%

Increase in Non-Branded impressions

23.1%

Increase in New Users

20%

Increase In Sessions

Want Results? Get in Touch

Results

Since implementing the SEO strategy, Croydex has seen remarkable improvements to its site. A standout achievement is the surge in keyword rankings, with ‘Toilet Seats‘ now securing the 2nd position on Google, a significant leap from the previous 58th rank. Moreover, Croydex has secured 1st-page rankings for terms such as ‘D-Shaped Toilet Seats’ (4th position, previously 10th) and ‘Shower Curtains’ (6th position, previously 19th).

Want Results? Get in Touch

110%

Increase in Non-Branded Clicks

27.96%

Increase in Non-Branded impressions

23.1%

Increase in New Users

20%

Increase In Sessions

“

”

Improve Visibility for core terms

Increase Site-wide Conversions

Improve Crawl Ability of the Site

Croydex sought a bespoke SEO strategy that would address the site’s technical and content aspects.

Tackling Similar Problems? Get in Touch

Want Results? Get in Touch

The Challenge

Tackling Similar Problems? Get in Touch

Our Approach

This is the default text value

Want Results? Get in Touch

Solution & Results

Need Expert Advice? Contact Us

You may be interested in...

Webflow

Cleanology

Cleanology Boosts Leads by 470% and Cuts CPA by 81% with Digital Overhaul

This is some text inside of a div block.

Adobe Commerce

Silverfish

84.6% increase in impressions following new site

This is some text inside of a div block.

Digital Marketing

G Johns

Rebuild with ongoing marketing support for sustained growth

This is some text inside of a div block.

Close Cookie Popup

Accept all cookies Cookie settings