Consolidating Two Main Sites Into One

‍

The centrepiece of the project was merging UKFT's two largest sites, ukft.org and its UKFT Futures careers platform, into one Webflow platform. Rather than treating UKFT Futures as a bolt-on subsection, we integrated it fully into the main site, giving early-career talent the same quality of experience as the association's core membership content.

‍

Just as importantly, we didn't take a like-for-like approach to the migration. Instead, we rebuilt UKFT's information architecture from scratch, organising it around the organisation's distinct audiences: existing members, prospective members, and early-career professionals. Each group can now find what's relevant to them faster, without wading through content built for someone else.

Protecting Years of Search Visibility

‍

For an organisation as reliant on organic search as UKFT, a migration carries real risk. Traffic drop-offs after a site relaunch are common, and for a trade body that depends on search to reach its industry audience, that risk was one we couldn't afford to get wrong.

‍

So every single page and URL was individually mapped and redirected as part of the migration, protecting years of hard-won organic search value rather than starting from zero.

A Modern, Credible Digital Presence

‍

Alongside the technical migration, the project included a full visual refresh, giving UKFT's brand a more modern, credible presence that better reflects its standing as the UK's largest network for the fashion and textile industry.

‍

We also made sure the project's impact would last well beyond launch day. UKFT's in-house marketing team has been trained to manage the new site independently, ending its reliance on agency support for the routine content updates, news, events, and member resources, that used to eat into their time.

What UKFT Had to Say

‍

Tara Hounslea, Director of Communications at UKFT, summed up the experience:

‍

"Working with Ayko on our new website launch was a genuinely positive experience from start to finish. We're delighted with the final result and grateful for the team's dedication, expertise and commitment to helping us launch the new site."

See It Live

‍

The new ukft.org is live now, you can explore it for yourself at ukft.org.

‍

For the full breakdown of how the project came together, visit our UKFT case study page.

Facing a Similar Challenge?

‍

If you're managing a complex digital migration, dealing with an estate that has grown beyond what your team can comfortably manage, or looking to move your organisation onto a more sustainable platform, we'd be happy to talk through what that could look like. Get in touch with our team.