The Client

The Wynnstay Group is a public limited company which specialises in supporting livestock and arable farmers to produce food in an environmentally sustainable and profitable way. Founded in 1917, the Group prides itself on providing customers with the highest standards of expert advice and customer service, commensurate to the most rigorous standards within the industry.

The Brief

As part of our long-standing relationship with the Group, we identified a number of opportunities to review the keyword targeting on the category landing pages. As part of the research, we noticed that there was a discrepancy with the keyword they were targeting on the site, and what a user would typically search for. With this in mind, we identified a target keyword to increase organic sessions, organic users and organic revenue through more effective targeting of potential customers coming to the site via search engines.