A leading supplier of agricultural products and services, with the ability to offer the whole package to farmers.Visit Website
Llansantffraid, Powys, UK
Services We ProvidedSearch Engine Optimisation (SEO)
Wynnstay are a leading supplier of agricultural products and services, with the ability to offer the whole package to farmers. Their agricultural services span across three main divisions; Feed, Arable and Country Stores.
Wynnstay came to AYKO as they were having issues with their current site navigation, with issues around user journey, UX and conversion rates. We instantly reviewed the current navigation and found thousands of redirect chains within the nav which was negatively impacting site speed and crawlability. Additionally, because of the confusing site structure, the present navigation was also making it difficult for consumers to identify relevant products and browse the site with ease. This led to a rise in the number of exits due to the navigation being aesthetically challenging and lack of user journey from site entrance, to conversion.