The Challenge
Menu
ACTIVE CLIENT
PREVIOUS CLIENT
JWL Online
Overview:
JWL is a specialised Architectural Ironmongers company, founded in 1990 in Nottingham, it is a family-owned and run business with extensive knowledge in fixings, fasteners, security products, power tools, and general hardware items.
JWL is recognised for their ability to source hard-to-find items and go above and beyond to meet customers' needs.
Skip to a specific project...
The Challenge
JWL came to us looking to reach a specific revenue figure while also maintaining, or improving, their target ROAS. This was following a prolonged period of successful PPC management, which led to confidence from both parties that there was the potential to reach increasingly aspirational revenue targets.
“
”
1
2
3
4
5
6
7
8
Solution & Results
We performed a review of JWL’s account and identified the areas of our campaign that were most amenable to rapid scaling. In October 2023 we began to increase our media spend into these campaigns, driving more traffic to the site and therefore greater revenue.
We identified specific campaigns such as the Performance Max campaign as a crucial opportunity to drive more sales through the site, splitting out this campaign into segmented asset groups which focused on top-performing and reputable brands such as Zoo Hardware and Yale. This was supplemented with a selection of images, headlines and descriptions which we constantly monitored, amended and optimised according to the most successful combinations, thereby ensuring our ad strength was rated ‘Excellent’ at all times.
Finally, we applied custom segments including top converting keywords to the audience signal in order to reach the right audiences faster and to accelerate the ability of Google’s algorithm to find the optimal customers. Drawing upon Ayko's successful PPC management forJWL Online. Their sister company JWL Security turned to Ayko to boost their paid advertising endeavours via Google Ads.
32.7%
Increase in Conversions YoY
29.2%
Increase in Revenue YoY
Solution & Results
We performed a review of JWL’s account and identified the areas of our campaign that were most amenable to rapid scaling. In October 2023 we began to increase our media spend into these campaigns, driving more traffic to the site and therefore greater revenue.
We identified specific campaigns such as the Performance Max campaign as a crucial opportunity to drive more sales through the site, splitting out this campaign into segmented asset groups which focused on top-performing and reputable brands such as Zoo Hardware and Yale. This was supplemented with a selection of images, headlines and descriptions which we constantly monitored, amended and optimised according to the most successful combinations, thereby ensuring our ad strength was rated ‘Excellent’ at all times.
Finally, we applied custom segments including top converting keywords to the audience signal in order to reach the right audiences faster and to accelerate the ability of Google’s algorithm to find the optimal customers. Drawing upon Ayko's successful PPC management forJWL Online. Their sister company JWL Security turned to Ayko to boost their paid advertising endeavours via Google Ads.
32.7%
Increase in Conversions YoY
29.2%
Increase in Revenue YoY
.png)
“
”
Our Approach
With a history of successful collaboration between Ayko and JWL Online, JWL Security recognised the opportunity to use Ayko's expertise to enhance their own digital advertising presence. Seeking to increase revenue whilst sustaining a specific ROAS
1
Increased media spend, boosting website traffic and revenue through more aggressive campaign scaling.
2
Refined Performance Max by segmenting asset groups based on high-performing subcategories like Hardware, Locks, and Tools.
3
Personalised ad copy and targeting for each subcategory, supported by testing various messaging themes (e.g. brand, delivery, quality, affordability) to maximise conversions.
4
Transitioned to a Third-Party CSS to reduce CPCs and expand cost-effective product exposure across platforms.
5
Integrated Feed Management by optimising product feeds with key attributes (type, category, brand), improving visibility and user engagement.
6
7
8
Results
With Ayko's specialised strategy, JWL Security also saw great results within 3 months of working together
862%
Increase in Revenue YoY
477%
Increase In Conversion YoY
203%
Increase in ROAS YoY
46%
Decrease in CPA YoY
Results
With Ayko's specialised strategy, JWL Security also saw great results within 3 months of working together
862%
Increase in Revenue YoY
477%
Increase In Conversion YoY
203%
Increase in ROAS YoY
46%
Decrease in CPA YoY
The Challenge
Our Approach
With a history of successful collaboration between Ayko and JWL Online, JWL Security recognised the opportunity to use Ayko's expertise to enhance their own digital advertising presence. Seeking to increase revenue whilst sustaining a specific ROAS
1
Increased media spend, boosting website traffic and revenue through more aggressive campaign scaling.
2
Refined Performance Max by segmenting asset groups based on high-performing subcategories like Hardware, Locks, and Tools.
3
Personalised ad copy and targeting for each subcategory, supported by testing various messaging themes (e.g. brand, delivery, quality, affordability) to maximise conversions.
4
Transitioned to a Third-Party CSS to reduce CPCs and expand cost-effective product exposure across platforms.
5
Integrated Feed Management by optimising product feeds with key attributes (type, category, brand), improving visibility and user engagement.
6
7
8
Solution & Results
With Ayko's specialised strategy, JWL Security also saw great results within 3 months of working together
862%
Increase in Revenue YoY
477%
Increase In Conversion YoY
203%
Increase in ROAS YoY
46%
Decrease in CPA YoY
