The Solution

We performed a review of JWL’s account and identified the areas of our campaign that were most amenable to rapid scaling. In October 2022 we began to increase our media spend into these campaigns, driving more traffic to the site and therefore greater revenue. We identified specific campaigns such as the Performance Max campaign as a crucial opportunity to drive more sales through the site, splitting out this campaign into segmented asset groups which focused on top-performing and reputable brands such as Zoo Hardware and Yale. This was supplemented with a selection of images, headlines and descriptions which we constantly monitored, amended and optimised according to the most successful combinations, thereby ensuring our ad strength was rated ‘Excellent’ at all times. Finally, we applied custom segments including top converting keywords to the audience signal in order to reach the right audiences faster and to accelerate the ability of Google’s algorithm to find the optimal customers.

The Results