A specialist Architectural Ironmongers who also have extensive dealing in fixings and fasteners, security products, power tools and all general hardware items.

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Nottingham, Nottinghamshire, UK

Services We Provided
PPC Management

The Client

Founded in 1990 in New Basford, Nottingham, JWL Architectural Ironmongers is a family-owned and run business that is a specialist in fixings and fasteners, security products, power tools and all general hardware. JWL is renowned for its ability to source otherwise hard-to-find items with a reputation for high-quality products and exceptional customer service within the industry.

The Brief

JWL came to us looking to reach a specific revenue figure while also maintaining, or improving, their target ROAS. This was following a prolonged period of successful PPC management, which led to confidence from both parties that there was the potential to reach increasingly aspirational revenue targets.

The Solution

We performed a review of JWL’s account and identified the areas of our campaign that were most amenable to rapid scaling. In October 2023 we began to increase our media spend into these campaigns, driving more traffic to the site and therefore greater revenue. We identified specific campaigns such as the Performance Max campaign as a crucial opportunity to drive more sales through the site, splitting out this campaign into segmented asset groups which focused on top-performing and reputable brands such as Zoo Hardware and Yale. This was supplemented with a selection of images, headlines and descriptions which we constantly monitored, amended and optimised according to the most successful combinations, thereby ensuring our ad strength was rated ‘Excellent’ at all times. Finally, we applied custom segments including top converting keywords to the audience signal in order to reach the right audiences faster and to accelerate the ability of Google’s algorithm to find the optimal customers.

The Results


Increase in Conversions YoY


Increase in Revenue YoY

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