Happy Beds

Founded in 2010, Happy Beds provide affordable, stylish, and modern pieces of furniture that bring any bedroom to life such as Ottoman Storage Beds, TV Beds, and Children's Bunk Beds.

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Headquarters

Dewsbury, UK

Services We Provided
Marketplaces

The Client

Founded in 2010, Happy Beds provide affordable, stylish, and modern pieces of furniture that bring any bedroom to life such as Ottoman Storage Beds, TV Beds, and Children's Bunk Beds.

The Brief

Happy Beds' Amazon and eBay PPC advertising was running at an average ACOS of 67% and a ROAS of 1.5, as a result the conversions they were getting from marketplaces advertising was not profitable to them. The task for AYKO was to identify how to cut wasted ad spend without decreasing sales revenue on either marketplace and as a result significantly boost the ROAS across both Amazon and eBay.

The Solution

Firstly, AYKO undertook both an Amazon & eBay ads audits free of charge to identify areas where ad spend was currently being spent inefficiently. Then, we firstly paused all low ROAS and high ACOS campaigns before then undertaking keyword research and creating new best practice Amazon & eBay PPC campaigns.

By transitioning from mostly automatic and broad match campaigns to campaigns using exact, phrase, and product matching AYKO were able to reduce Happy Beds' average CPC by 75%, which helped drive the increase in ROAS across both Amazon & eBay.

Furthermore, AYKO also optimised Happy Beds' Amazon listings to rank higher organically, this included optimising titles, key product features, backend search terms and more. This helped to increase Click Through Rates by 40%. The listings also benefitted from a higher conversion rate, which in turn helped increase the ROAS of advertising campaigns.

Additionally, Sponsored Display campaigns were setup to retarget Amazon shoppers who had viewed Happy Beds' products recently, but not yet purchased.

As a result, AYKO cut spend by 50% while simultaneously driving an ad sales uplift of 25%, therefore not only achieving Happy Beds' primary goal of increasing profitability, but also delivering sales revenue growth across both Amazon & eBay. Within 2 months, Happy Beds' average ROAS had increased by 500% from 1.5 to 8.0 as a result of AYKO's Marketplace management.

500%

ROAS Increase

53%

Decrease In ACOS

50%

Decrease In Ad Spend

25%

Increase In Ad Sales Revenue

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