Solution:
Services:
Founded in 2010, Happy Beds provide affordable, stylish, and modern pieces of furniture that bring any bedroom to life such as Ottoman Storage Beds, TV Beds, and Children's Bunk Beds.
The Challenge
A strategic plan was essential to efficiently meet the increased demand, especially considering the competitive landscape where other brands on Amazon are also intensifying their advertising and promotions during Prime Day. Failure to closely monitor this could result in escalated advertising costs relative to sales.
The Challenge
A strategic plan was essential to efficiently meet the increased demand, especially considering the competitive landscape where other brands on Amazon are also intensifying their advertising and promotions during Prime Day. Failure to closely monitor this could result in escalated advertising costs relative to sales.
Solution & Results
As a result, budgets for campaigns were also increased 50-75% to ensure that campaigns did not run out of budget during over the two days of increased traffic on Amazon. The other increased spend came from re-marketing and category targeting campaigns. We also set up category targeting campaigns to raise awareness of the Happy Beds brand to shoppers browsing sub-categories of Home Furniture, such as Bed Frames or Kids’ Beds, as the increased traffic over the Prime Day event represented a large opportunity to win new to brand customers.
A proactive Sponsored Display retargeting campaign was established with a 7-day lookback window to re-engage customers who had visited a product's detail page during Prime Day. Historical data indicated that if a shopper does not purchase Home Furniture items, like Beds, within 7 days, the likelihood of a purchase decreases. Therefore, it was crucial to leverage the heightened traffic during the Prime Day event. This approach led to sustained growth in conversions in the days following Prime Day
Solution & Results
As a result, budgets for campaigns were also increased 50-75% to ensure that campaigns did not run out of budget during over the two days of increased traffic on Amazon. The other increased spend came from re-marketing and category targeting campaigns. We also set up category targeting campaigns to raise awareness of the Happy Beds brand to shoppers browsing sub-categories of Home Furniture, such as Bed Frames or Kids’ Beds, as the increased traffic over the Prime Day event represented a large opportunity to win new to brand customers.
A proactive Sponsored Display retargeting campaign was established with a 7-day lookback window to re-engage customers who had visited a product's detail page during Prime Day. Historical data indicated that if a shopper does not purchase Home Furniture items, like Beds, within 7 days, the likelihood of a purchase decreases. Therefore, it was crucial to leverage the heightened traffic during the Prime Day event. This approach led to sustained growth in conversions in the days following Prime Day
The Challenge
Our Approach
Our approach was first to understand the current state of play, allowing us to focus on where optimisations were possible across the Amazon and eBay advertising campaigns, looking to improve efficiency and performance across both platforms.
AYKO conducted free Amazon and eBay ad audits to identify areas of inefficiency.
Low-performing campaigns were paused, and new PPC campaigns with better targeting were created.
With a strategy based on transitioning to exact, phrase, and product match campaigns, reduced cost-per-click by 75%.
Amazon listings were optimised to improve organic rankings, leading to a 40% increase in click-through rates and higher conversion rates.
Results
Results
The Challenge
Our Approach
Our approach was first to understand the current state of play, allowing us to focus on where optimisations were possible across the Amazon and eBay advertising campaigns, looking to improve efficiency and performance across both platforms.
AYKO conducted free Amazon and eBay ad audits to identify areas of inefficiency.
Low-performing campaigns were paused, and new PPC campaigns with better targeting were created.
With a strategy based on transitioning to exact, phrase, and product match campaigns, reduced cost-per-click by 75%.
Amazon listings were optimised to improve organic rankings, leading to a 40% increase in click-through rates and higher conversion rates.
Solution & Results
