The Solution

We identified a Performance Max campaign as the perfect solution for the client’s needs, with ads running across a wide range of Google Platforms including YouTube, Gmail, Search, Display and Discover. We used segmentation on our asset groups, sorting them into top-performing products which boosted performance; also, we utilised the machine learning inherent in Performance Max campaigns to optimise bids and placements - driving conversions by finding our target audience at the right time. This was supplemented by an 'All Visitors' audience signal we overlayed which gave the P-Max algorithm vital information it could use to effectively target the client's optimal target audience.

The campaign was implemented through a link to our shopping feed which allowed it to pull through relevant products and was supported by data-driven ad copy, headlines, descriptions, videos, logos and images to promote the products in a visually appealing manner.

The Results