A trading name of A P Taylor Limited, Direct Vacuums is the UK’s leading reverse logistics company selling refurbished and graded vacuums and other household appliances at huge RRP savings. Holding exclusive contracts with leading manufacturers such as Braun, Delonghi, Hoover, Vax and many more, all Direct Vacuums products are conditioned to the highest calibre and come with a one-year guarantee as standard.
Services we provided
Direct Vacuums came to us looking for a PPC solution that would deliver growth for their business through an increase in revenue, whilst also increasing ROAS at the same time. Given the nature of Direct Vacuums’ business and the variety of brands and products they stock, the client wanted a campaign that was intelligent and optimised towards the products most popular with their customers.
We identified a Performance Max campaign as the perfect solution for the client’s needs, with ads running across a wide range of Google Platforms including YouTube, Gmail, Search, Display and Discover. We used segmentation on our asset groups, sorting them into top-performing products which boosted performance; also, we utilised the machine learning inherent in Performance Max campaigns to optimise bids and placements - driving conversions by finding our target audience at the right time. This was supplemented by an 'All Visitors' audience signal we overlayed which gave the P-Max algorithm vital information it could use to effectively target the client's optimal target audience.
The campaign was implemented through a link to our shopping feed which allowed it to pull through relevant products and was supported by data-driven ad copy, headlines, descriptions, videos, logos and images to promote the products in a visually appealing manner.
Increase in Revenue (P-Max)
Increase on Target ROAS (P-Max)
Increase in Site Traffic (P-Max)