If you are planning a new Magento or Adobe Commerce store, one name is likely to come up again and again: Hyvä.
But Hyvä is not just a theme. It is a faster, cleaner, and more modern way to build Magento storefronts. In 2025, it became the go-to choice recommended by top-tier agencies working with merchants.
What Is Hyvä?
Hyvä replaces Magento’s default frontend, known as Luma, with a streamlined, modern technology stack that is easier for developers to work with and significantly faster for end-users.
- It uses Alpine.js and Tailwind CSS instead of Knockout and RequireJS
- It is fully compatible with both Magento Open Source and Adobe Commerce.
- It does not remove any features, it simply makes them easier to use and quicker to load
Why It Matters for Your Project
Hyvä is a great tool to utilise for your project, offering several advantages to make your website better, including:
Speed That Drives Conversions
- Websites built with Hyvä consistently achieve sub-two-second load times
- Google Lighthouse scores frequently exceed 90, without needing extensive optimisation.
- Faster sites lead to better conversion rates, lower bounce rates, and stronger SEO
Lower Total Cost of Ownership
- Pages are quicker to build and modify.
- Developers work more efficiently, which speeds up project delivery.
- Ongoing maintenance is simpler, reducing the cost of future changes.
- Hyvä reduces complexity while retaining flexibility.
Built for Serious Commerce
Hyvä provides functionality straight out of the box:
- Filterable layered navigation
- Optimised category and product pages
- Seamless integration with major third-party services
- B2B features such as shared accounts, custom pricing, and quick ordering
Checkout, Sorted
Magento’s default checkout is often criticised for being slow and difficult to customise. Hyvä Checkout solves this by offering a completely rebuilt solution from the ground up, using modern, maintainable code.
It is fully compatible with major payment providers such as Klarna, Mollie, and Adyen, and offers flexibility to create either multi-step or single-page checkout experiences. Proven in live production environments, Hyvä Checkout is fast, reliable, and easy to tailor to your specific needs.
Who Is Already Using It?
Hyvä is no longer a newcomer; it has become a trusted and widely adopted frontend solution. It now powers hundreds of Magento sites, including prominent enterprise builds. Its robust architecture supports complex B2B projects that were once considered too customised for performance-oriented frontends.
Hyvä is also a go-to choice for migration projects transitioning away from Luma, PWA, or expensive headless setups. Merchants and agencies alike are rediscovering the benefits of simplicity, without having to compromise on functionality.
When You Should (and Should Not) Use Hyvä
Many older modules are now compatible, but some may require additional vetting.
What Comes Next
Hyvä has become the standard. In 2024, most reputable Magento agencies adopted it as their default frontend. By 2025, if your agency is not offering Hyvä or is unfamiliar with it, you may already be at a disadvantage.
