Key Components of Technical SEO

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  1. Website Speed and Performance
     Fast-loading pages reduce bounce rates and improve user experience. Optimise images, implement caching, and use a reliable hosting provider.

  2. Mobile-Friendliness
     With mobile-first indexing, Google prioritises mobile versions of websites. Ensure responsive design and readable content on all screen sizes.

  3. Crawlability and Indexing
     Use robots.txt files and XML sitemaps to guide search engines. Fix broken links and redirect outdated URLs appropriately.

  4. Secure and Accessible Sites
     HTTPS encryption is a must. A secure site builds trust and improves rankings. Accessibility for all users is also a factor considered by search engines.

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Why Technical SEO Matters

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  • Improves organic rankings and visibility
  • Enhances user experience and engagement
  • Reduces errors that prevent pages from appearing in search results

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Conclusion

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Technical SEO is the backbone of a well-optimised website. By addressing site speed, mobile usability, crawlability, and security, businesses can improve rankings, enhance user experience, and ensure that content reaches the right audience effectively.

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