Foreword
Understanding when to part ways with ‘expired’ content is essential for maintaining relevance and user engagement. Both users and search engines prefer fresh, updated content, as it is generally more pertinent to today’s audience.
Foreword
Understanding when to part ways with ‘expired’ content is essential for maintaining relevance and user engagement. Both users and search engines prefer fresh, updated content, as it is generally more pertinent to today’s audience.
There are clear signs that indicate a piece of content has lost its value:
Rather than simply discarding expired content, consider updating and revitalising it to create ‘evergreen content.’ This type of content remains relevant over time and can be periodically refreshed to reflect current trends and information. Here are some strategies for crafting effective evergreen pages:
By recognising when to retire outdated material and focusing on the creation of evergreen content, you can boost user engagement, enhance search engine rankings, and establish a more authoritative online presence. The ultimate goal is to provide valuable, relevant content that resonates with your audience both now and in the future.