Choosing The Right Review Platform For Your Business

The ubiquity of online reviews means review platforms are now an essential fact of the world of eCommerce, but how do you know which review platform is right for your business?

A report commissioned in 2021 by customer communication platform Podium found that 94% of consumers had looked at a business’s online reviews over the previous 12 months to inform their decision-making process. Furthermore, such is the importance of online reviews that 94% of businesses themselves agreed review platforms provide enough ROI to make up for their cost.

Here at AYKO, we have produced a comparative guide of the three main review platforms - Trustpilot, Reviews.Io, and YOTPO. Each platform has its own pros and cons depending on the budget, size, and requirements of your business which we have broken down so you can make the best decision.

The results are as follows:

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For more information on how a review platform can help your business to flourish please get in touch with us today at

Eliot Thomas

Digital Marketing Executive