Foreword
Prime Big Deals Day is live, and for many brands and sellers, today is one of the biggest days of the year on Amazon. While the surge in traffic presents huge opportunities for sales growth, it can also become a potential pitfall if campaigns aren’t managed carefully. High visibility is great, but without a strategic approach, it can quickly eat into your profit margins.
Here are three practical tips to make the most of the event and turn high traffic into high returns:
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Amazon now defaults new campaigns to the “Increase bids on high traffic days” rule, which automatically raises bids by 50%. This can boost visibility, but if combined with Prime Exclusive Discounts (minimum 15%), it can quickly squeeze your margins. Take a moment to review your bids. Ensure you’re maximising exposure while maintaining control over costs. Minor adjustments now can prevent large, unexpected overspend later.
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Competitors know the game. On high-traffic days, many brands ramp up their bids, which can push your products down the search results if your campaigns aren’t optimised. Concentrate your efforts on the most relevant, high-converting keywords for your key products. Targeted campaigns will keep your top items visible where they matter most, helping you capture the attention of eager Prime Day shoppers.
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Traffic spikes aren’t constant; they fluctuate throughout the day. Monitoring your campaigns regularly ensures you don’t run out of budget prematurely or waste spend on low-performing ads. By adjusting budgets in real-time, you can ensure your campaigns continue to deliver strong performance while protecting your profit margins.
Even small adjustments during the day can make a significant difference. Proactive bid management, careful keyword targeting, and vigilant budget monitoring are the keys to maximising the extra traffic and sales during Prime Big Deals Day.
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If you’d like guidance to make the most of high-traffic events like Prime Big Deals Day, our team helps brands ensure every pound of ad spend counts so you can enjoy the benefits of increased visibility without sacrificing profitability. Contact us today to learn more!
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