Microsoft Advertising Launches Video and Connected TV (CTV) Ads

In an era where digital marketing is constantly evolving, staying at the forefront of advertising innovation is essential. Microsoft Advertising has recently introduced a solution to their platform that promises to reshape the digital advertising landscape - Video and Connected TV (CTV) Ads.

What Are Video and Connected TV (CTV) Ads?

Video and Connected TV Ads, or CTV Ads allow businesses to connect with their target audience through video content on various digital platforms. From streaming services to smart TVs, CTV Ads offer a versatile and engaging way to reach potential customers.

With this innovative offering, you can seamlessly create online video and CTV ad campaigns directly within the Microsoft Advertising platform. This means no more complex onboarding processes or setup fees, and optimising your campaigns is a breeze. One of the standout features of the Video and CTV ads is the unique reach it provides across large-scale properties. This ensures that your ads are served to your desired audience, increasing the likelihood of conversions.

The Key Features

Microsoft Advertising’s Video and CTV Ads come packed with features that empower advertisers to elevate their marketing strategies:

Enhanced Reach: CTV Ads enable you to connect with your audience across multiple devices and platforms, expanding your reach.
Immersive Experience: The power of video content delivers a more immersive and engaging experience, increasing the impact of your message.
Detailed Analytics: Gain insights into how your ads are performing with comprehensive reporting and analytics, allowing for data-driven decisions.
Personalisation: Tailor your ads to individual preferences and behaviours, ensuring your message resonates with your target audience.
Innovative Integration: Microsoft Advertising seamlessly integrates CTV Ads with its suite of digital marketing tools, enhancing your data management capabilities.

How Video and Connected TV (CTV) Ads Work on Microsoft

The power of this feature lies in its ability to leverage audience intelligence to target high-value customers. Microsoft Advertising goes beyond search intent, utilising authorised first-party data from various sources. Machine learning algorithms are then applied to create audiences based on consumer product and brand preferences, purchase history, content preferences, and geographic location. This approach is tailored to enhance targeted ads, helping advertisers connect with their ideal audiences.

So, where can you expect to see these Video and CTV ads?

Currently, they are served across Microsoft’s sites, partner publishers, and on connected TV platforms in the United States. Platforms like Microsoft Start, MSN, CNN, Hulu, The Washington Post, The Wall Street Journal, People, and more are all part of the distribution network. Furthermore, Microsoft Advertising is actively expanding its publisher network, with plans to roll out this feature to markets beyond the United States. This means even more opportunities to reach your target audience through Video and CTV ads.

Annie Wells

Senior Paid Media Executive

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